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Masterclass: How to Make LinkedIn work for you

LinkedIn is a powerful way to promote and build your individual brand, share your live resume, profile your expertise, and expand personal and industry connections.

As the world’s largest professional online network with more than 630 million members and 30 million companies; LinkedIn provides a professional-platform to network and collaborate, promote your business, stay informed of current trends and industry developments, and advocate for your organisation or causes you believe in.

Why this course is for you

Used correctly, LinkedIn can significantly enhance an individual’s career development and facilitate opportunities for personal and business growth. But knowing how to best use the features of LinkedIn is challenging.

This workshop is ideal for individuals or small business owners who want to more effectively use LinkedIn to achieve personal and/or business objectives.

Course overview

This three-hour masterclass is designed to take participants through a series of practical steps that will allow them to maximise the value of LinkedIn to both themselves and their business. We get you to think strategically and get LinkedIn to work for you.

The key areas covered are:

  • LinkedIn as a strategic platform
  • Creating a strong LinkedIn profile – customisation strategies
  • How to engage effectively
  • Articles or posts
  • Join and establish groups
  • Creating posts that strengthen your personal and business brand
  • Using hashtags and tagging
  • Knowledge of LinkedIn’s algorithms – keep your post in your contacts’ feed for longer
  • LinkedIn’s role in Social Media Marketing

Upon satisfactory completion of this activity you will be able to:

  • Engage effectively with LinkedIn.
  • Create posts that strengthen your personal and business brand.
  • Create a strong LinkedIn profile using customisation strategies.
  • Effective use of hashtags and tagging.
  • Understand LinkedIn’s algorithms to keep your post in your contacts’ feed for longer.
  • Understanding LinkedIn’s analytics on your profile
  • How to ask for and write recommendations
  • Use LinkedIn to connect and strengthen your professional network.

About the Facilitator

Melissa Emmerson is a sessional Lecturer and tutor in Marketing in the School of Business and Law. Melissa has spent 15 years as a marketing practitioner and educator with a strong focus in digital marketing and has successfully developed effective online and offline marketing strategies. She has created and executed fully integrated marketing, branding and communication campaigns and projects for corporate, not-for-profit and government sectors.

Cost and inclusions

$95 Inc. GST

  • 10% Discount for ECU staff and alumni and for multiple bookings from the same organisation
  • All resources required to complete the course are included.


21 October 2020


9am - 12pm (with a break)



Further information

Please contact the Executive Education team on

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