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Social Media and Digital Marketing

Social Media and Digital Marketing Fundamentals: One Day Course

Learn how to think strategically when it comes to social media and your business. Social media is integrated into our everyday lives and it plays an integral role in marketing your business. But which social media platforms should you use and how do you engage your target audiences effectively?

Why this program is for you

Effective use of social media is one of the simplest and most powerful ways to grow your business. Learning how to harness the power of social media can help you to better understand, engage with and expand your customer base.

This course will introduce you to social media and digital marketing. You will learn about social media platforms and the variety of ways in which they can be used to engage your audience. It will help you to identify who and where your customer is and show you how analytics can be used to inform your social media marketing strategy.

This course is highly practical and experiential. You will develop a Social Media Marketing Strategy for your business at this workshop. You will also have a new understanding of social media platforms, how to create targeted content to engage your audiences, and how to monitor and track social media marketing performance.

These workshops are suitable for all owners/managers of small to medium businesses that need to think and act more strategically in the digital space.

Course overview

This one day workshop is designed to take you through a series of practical steps and hands-on activities to help you develop a social media marketing strategy. The key areas covered are:

  • Digital and Social Media Marketing Landscape
  • Understanding Your Customers in the Digital Age
  • Social Media Platforms: Content, Paid and Organic Marketing
  • Digital Analytics: Tracking, monitoring and reporting
  • The Social Media Marketing Plan


Total cost of full day course is $495 Inc. GST

  • 10% discount for ECU Alumni and students
  • 10% discount also available for multiple bookings from the same organisation

All course materials, morning and afternoon teas and lunch are included.

Date and time

12 November 2019, 8:30am - 5:30pm


Edith Cowan University, Joondalup Campus, Building 2, The Digital Hub – Room 2.105

Register today

Limited places are available*. Register today

More information

Please contact Lisa Spinks at ECU’s School of Business and Law.

Phone (08) 6304 2504 or email

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