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Social Media and Digital Marketing

Effective use of social media is one of the simplest and most powerful ways to grow your business.  Learning how to harness the power of social media can help you to better understand, engage with and expand your customer base.

This course will introduce you to social media platforms and the variety of ways in which they can be used to engage your audience.  It will help you identify who and where your customer is, and show you how analytics can be used to inform your digital marketing strategy.

This course is highly practical and experiential.  Participants will walk away with a new understanding of social media platforms, and how to create targeted and topical content to engage an audience.

Why this program is for you

This course is designed for anyone in business interested in learning practical, applicable and useful social media and digital marketing strategies.

Program overview

  • Introduction to social media and digital marketing
  • Understanding and using different platforms
  • Social media and customer analytics
  • Understanding your customer and how to engage them
  • Workshop: create, present and discuss a social media marketing strategy

Register your interest

We invite you to register your interest in this course by email: business_shortcourses@ecu.edu.au

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