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International Business Major


Students will graduate world-ready with a balance of business management practices that are applicable in multicultural and international environments.

Focussing on international business development this major includes extensive coverage of Asia, the USA and Latin America. Cultural sensitivity, business relationship management, foreign direct investment, negotiation, entrepreneurship, human resource management, logistics, strategy, ethics and research techniques are covered in order to prepare our graduates to achieve success in the complex, competitive and dynamic global business environment. This major exposes students to international business theory and complements this with direct engagement to real world cases, practices and environments. Critical thinking, teamwork, cultural intelligence, problem solving and effective communication skills are features of our graduates and alumni now working across international business sectors. Our goals are to continue to provide relevant opportunities to develop effective, internationally focused business professionals who have the skill, ability and business acumen to achieve success in modern international operations.





Mount Lawley

South West (Bunbury)



Why choose ECU?

Good question. It's what other organisations ask our graduates every year....

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It's how we discovered that the quality of teaching here is the best in Western Australia. Being rated 5 stars by our graduates for 11 years in a row confirms that.

It's also how we learned from QILT that we’re Australia’s top ranked public university for student satisfaction.

And it's how we know that we're one of the best young universities in the world under 50 years old.

So the real question is, why not choose ECU?

Major details

Learning Outcomes

  1. Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
  2. Apply broad knowledge, with depth in discipline, to a range business situations, incorporating international/global/cultural perspectives.
  3. Collaborate effectively in team settings to produce measurable outcomes, including the ability to be able to evaluate team processes.
  4. Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology and transliteracy proficiency.
  5. Generate creative ideas for business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.


Unit Code Unit Title Credit Points
MAN1100Management 15
INB2101Cultural Framework of Business15
INB2102International Business15
INB3202International Business Project 15
INB3600Business in Asia15
MAN3705International Negotiation15
MAN3612Project Management15

Employment Opportunities

Potential careers exist in administrative positions within international organisations across government, trade, banking and logistics.

Possible future job titles

Business Manager, Exporter & Importer, International Business Consultant, Trade Manager, Foreign Affairs & Trade Officer

This Major can be studied in the following courses


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