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Marketing Major


Students will graduate industry ready with the knowledge required for a career in customer, product, and brand and revenue management. The focus of marketing is to create value for an organisation, its customers, its partners, and society at large.

This major gives students the practical skills to research the needs of customers, bring products to market, create and implement a marketing plan, manage channel partners and manage customer satisfaction and loyalty utilising industry standard technology and software. In order to give students career flexibility and access to global opportunities, the marketing major includes local, national and international contexts, ensuring our students graduate world-ready.





Mount Lawley

South West (Bunbury)



Why choose ECU?

Good question. It's what other organisations ask our graduates every year....

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It's how we discovered that the quality of teaching here is the best in Western Australia. Being rated 5 stars by our graduates for 11 years in a row confirms that.

It's also how we learned from QILT that we’re Australia’s top ranked public university for student satisfaction.

And it's how we know that we're one of the best young universities in the world under 50 years old.

So the real question is, why not choose ECU?

Major details

Learning Outcomes

  1. Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
  2. Apply broad discipline knowledge to a range business situations, incorporating international/global/cultural perspectives.
  3. Collaborate effectively in team settings to produce measurable outcomes, including the ability to be able to evaluate team processes.
  4. Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology and transliteracy proficiency.
  5. Generate creative ideas for business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

Professional recognition



Unit Code Unit Title Credit Points
MKT1600Marketing Principles & Practices15
MKT2605Promotional Marketing15
MKT2608Consumer Behaviour15
MKT2700Retail Marketing15
BUS3100Business Research Practices15
MKT3600New Product Development15
MKT3601Marketing Strategy15
Plus one unit selected from:
MKT2805 ^Social Media Marketing15
MKT3606 ^Current Issues in Marketing15

^ Core Option

Employment Opportunities

Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

Possible future job titles

Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher

This Major can be studied in the following courses


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