Visit ECU Homepage
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit directs students in the application of brand communication theories and strategies and assists in understanding how these theories can be applied to the positive communication of products, services and personalities. Students develop a knowledge of unique brand attributes and various methods for presenting product, service and personality brands in an appropriate manner. Besides recognising brand strengths and weaknesses, students will investigate a range of brand management methodologies for products, services and personalities.
Unit was previously coded ADV0211, ADV0212, ADV3107, ADV4107
On completion of this unit students should be able to:
Reflective practice, Lectures, Workshops/tutorials, Case studies.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Case Study | Assignment 1 | 30% |
| Presentation | Assignment 2 | 30% |
| Journal | Assignment 3 * | 40% |
* Assessment item identified for English language proficiency
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
ADV2107|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit directs students in the application of brand communication theories and strategies and assists in understanding how these theories can be applied to the positive communication of products, services and personalities. Students develop a knowledge of unique brand attributes and various methods for presenting product, service and personality brands in an appropriate manner. Besides recognising brand strengths and weaknesses, students will investigate a range of brand management methodologies for products, services and personalities.
Unit was previously coded ADV0211, ADV0212, ADV3107, ADV4107
On completion of this unit students should be able to:
Reflective practice, Lectures, Workshops/tutorials, Case studies.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Case Study | Assignment 1 | 30% |
| Presentation | Assignment 2 | 30% |
| Journal | Assignment 3 * | 40% |
* Assessment item identified for English language proficiency
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
ADV2107|1|2