School: Medical and Health Sciences

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Health Communication
  • Unit Code

    HST2124
  • Year

    2017
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Leesa Narelle COSTELLO

Description

In this unit, students learn how social marketing is used to influence health behaviours and implement health-related social change. Students examine the various communication tools and strategies used in health promotion to address health issues, health inequities, and social disadvantage.

Equivalent Rule

Unit was previously coded HST1124

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply health communication principles and social change strategies.
  2. Conduct a situational analysis of the environment.
  3. Determine the elements of persuasion.
  4. Examine the role of assumptions, values, beliefs and attitudes in effective communication.
  5. Evaluate the competitive forces which undermine communication messages.
  6. Conduct segmenting of target markets and determine the appropriate mix of communication strategies.
  7. Examine the role of the media, social media, and sponsorship in health promotion campaigns.
  8. Determine cultural appropriateness of communication messages and apply ethical standards in international contexts.
  9. Demonstrate best practice skills in public communication and referencing techniques.

Unit Content

  1. Models for understanding communication.
  2. The communication environment.
  3. Attitude and behaviour models.
  4. Assessing competition to health messages.
  5. Social marketing processes: segmenting, targeting, and the communication mix.
  6. Public communication, presentation techniques and referencing.
  7. Media advocacy and social media.

Additional Learning Experience Information

On-campus Lectures. Online E-learning course work and activities are provided through MyECU and supported by a tutor.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
PresentationSocial marketing group pitch30%
ReportSocial marketing plan50%
ProjectPromotional showcase20%
ONLINE
TypeDescriptionValue
PresentationSocial marketing group pitch30%
ReportSocial marketing plan50%
ProjectPromotional showcase20%

Core Reading(s)

  • Lee, N., & Kotler, P. (2016). Social marketing: Changing behaviors for good. (5th ed.). Thousand Oaks, CA: Sage Publications, inc.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HST2124|2|1

School: Medical and Health Sciences

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Health Communication
  • Unit Code

    HST2124
  • Year

    2017
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Leesa Narelle COSTELLO

Description

In this unit, students learn how social marketing is used to influence health behaviours and implement health-related social change. Students examine the various communication tools and strategies used in health promotion to address health issues, health inequities, and social disadvantage.

Equivalent Rule

Unit was previously coded HST1124

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply health communication principles and social change strategies.
  2. Conduct a situational analysis of the environment.
  3. Determine the elements of persuasion.
  4. Examine the role of assumptions, values, beliefs and attitudes in effective communication.
  5. Evaluate the competitive forces which undermine communication messages.
  6. Conduct segmenting of target markets and determine the appropriate mix of communication strategies.
  7. Examine the role of the media, social media, and sponsorship in health promotion campaigns.
  8. Determine cultural appropriateness of communication messages and apply ethical standards in international contexts.
  9. Demonstrate best practice skills in public communication and referencing techniques.

Unit Content

  1. Models for understanding communication.
  2. The communication environment.
  3. Attitude and behaviour models.
  4. Assessing competition to health messages.
  5. Social marketing processes: segmenting, targeting, and the communication mix.
  6. Public communication, presentation techniques and referencing.
  7. Media advocacy and social media.

Additional Learning Experience Information

On-campus Lectures. Online E-learning course work and activities are provided through MyECU and supported by a tutor.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
PresentationSocial marketing group pitch30%
ReportSocial marketing plan50%
ProjectPromotional showcase20%
ONLINE
TypeDescriptionValue
PresentationSocial marketing group pitch30%
ReportSocial marketing plan50%
ProjectPromotional showcase20%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

HST2124|2|2