School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Cruise Ship Tourism
  • Unit Code

    TSM3104
  • Year

    2017
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    Prof Ross Kingston DOWLING

Description

This is a contemporary, innovative and practical unit focused on examining the many facets and rapid growth of Cruise Ship Tourism in a global context. An applied approach is employed to explore the practical implications of cruise ship tourism development for the economy, people and the environment. The principles of cruise ship tourism are examined and illustrated through case studies from around the world. New trends, future issues and prospects for the cruise industry are also considered.

Learning Outcomes

On completion of this unit students should be able to:

  1. Critique new trends in the cruise industry and its impacts on the broader environment.
  2. Evaluate a contemporary issue in the development of cruise ship tourism.
  3. Investigate the latest developments in the cruise tourism industry.
  4. Outline the theoretical underpinnings of the cruise tourism industry.

Unit Content

  1. Characteristics of cruise corporations, cruise lines and cruise ships.
  2. Characteristics of cruise markets (passengers) and destinations.
  3. Economic, social and environmental impacts of cruise ship tourism.
  4. Future issues and prospects for the cruise industry.
  5. Overview of theoretical development of the global, Australian and Western Australian cruise industries.
  6. Planning, development and management implications of the cruise industry.

Additional Learning Experience Information

The mode of delivery for this unit is through weekly on-campus seminars. The teaching and learning approach in this unit is enhanced through in-class discussions of practical industry case studies, where the skills of working effectively with others (specifically team work, task collaboration and working productively with people from diverse cultures), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides for engaged teaching and learning where guest lecturers from industry are invited to share experiences, providing students with industry relevant information and opportunities for networking. The seminars are also supported by relevant field trips to the Port of Fremantle, a cruise on the Swan River, and a possible visit to a cruise ship at the Port of Fremantle, subject to availability.

Students are required to complete individual assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
EssayIndividual Essay20%
ReportIndividual Research Report30%
ReportIndividual Investigative Report50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TSM3104|2|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Cruise Ship Tourism
  • Unit Code

    TSM3104
  • Year

    2017
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    Prof Ross Kingston DOWLING

Description

This is a contemporary, innovative and practical unit focused on examining the many facets and rapid growth of Cruise Ship Tourism in a global context. An applied approach is employed to explore the practical implications of cruise ship tourism development for the economy, people and the environment. The principles of cruise ship tourism are examined and illustrated through case studies from around the world. New trends, future issues and prospects for the cruise industry are also considered.

Learning Outcomes

On completion of this unit students should be able to:

  1. Critique new trends in the cruise industry and its impacts on the broader environment.
  2. Evaluate a contemporary issue in the development of cruise ship tourism.
  3. Investigate the latest developments in the cruise tourism industry.
  4. Outline the theoretical underpinnings of the cruise tourism industry.

Unit Content

  1. Characteristics of cruise corporations, cruise lines and cruise ships.
  2. Characteristics of cruise markets (passengers) and destinations.
  3. Economic, social and environmental impacts of cruise ship tourism.
  4. Future issues and prospects for the cruise industry.
  5. Overview of theoretical development of the global, Australian and Western Australian cruise industries.
  6. Planning, development and management implications of the cruise industry.

Additional Learning Experience Information

The mode of delivery for this unit is through weekly on-campus seminars. The teaching and learning approach in this unit is enhanced through in-class discussions of practical industry case studies, where the skills of working effectively with others (specifically team work, task collaboration and working productively with people from diverse cultures), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. This unit also provides for engaged teaching and learning where guest lecturers from industry are invited to share experiences, providing students with industry relevant information and opportunities for networking. The seminars are also supported by relevant field trips to the Port of Fremantle, a cruise on the Swan River, and a possible visit to a cruise ship at the Port of Fremantle, subject to availability.

Students are required to complete individual assessment items which are assessed for quality academic and professional standards, including written communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
EssayIndividual Essay20%
ReportIndividual Research Report30%
ReportIndividual Investigative Report50%

Core Reading(s)

  • Ward, D. (2013). Complete guide to cruising & cruiseships 2013. Berlitz complete guide to cruising & cruise ships 2013 (21st ed.). London: Berlitz Publishing.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TSM3104|2|2