Code MAAALP
Marketing for the Creative Arts Major
Why study at ECU?
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A great student experience
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The highest quality teaching
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One of the world's young guns
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About this Major
This major is ideal for someone who wants to work in the business side of the diverse and exciting creative industries.
You’ll learn skills in marketing, digital innovations and analytics to enable you to research the needs of customers, bring products to market, create and implement marketing plans, and manage customer relationships. You’ll also develop an understanding of new media, arts festivals and the arts in general. As part of your studies, you’ll work in close collaboration with employers in the marketing and arts industry and this could lead to employment opportunities in either of these sectors.
Code MAAALP
Availability & Campus
| Location | Availability |
|---|---|
| Joondalup | |
| Mount Lawley | |
| South West | |
| Online |
Details
Structure
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| MKT2805 | Social Media Marketing | 15 |
| ADM2600 | Arts Organisations Management | 15 |
| ADM2615 | Arts and Festivals Marketing | 15 |
| ADM2605 | Finance and Funding for the Arts | 15 |
| MKT3820 | Marketing Analytics | 15 |
| ADM3615 | Digital Arts Experiences | 15 |
| MKT3601 | Marketing Strategy | 15 |
For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookNotes
Important notes
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Mount Lawley campus for ADM2600; ADM2615; ADM2605; ADM3615
Learning Outcomes
- Apply broad knowledge and diverse perspectives in marketing and creative arts.
- Solve complex marketing and creative arts problems with critical thinking.
- Communicate effectively in marketing in the context of the creative arts.
- Collaborate effectively as a member of a team.
- Generate innovative and creative ideas in marketing in the context of the creative arts.
- Reflect on experiences for personal and professional development.
- Engage in ethical and socially responsible behaviour.
Career Opportunities
Employment opportunities
There are career opportunities in film and TV, advertising and marketing, events, social media, architecture, crafts and design and creative roles within the IT sector.
Possible future job titles
Marketing Associate Professional, Retail Marketing Executive, Marketing Coordinator, Activation Executive, Account Manager, Creative Director, Technical Writer, Multimedia Artist, Arts Officer, Producer, Director, Visual Artist, Visual Designer