Skip to main content Skip to main navigation

Marketing Major


Students will graduate industry ready with the knowledge required for a career in customer, product, and brand and revenue management. The focus of marketing is to create value for an organisation, its customers, its partners, and society at large.

This major gives students the practical skills to research the needs of customers, bring products to market, create and implement a marketing plan, manage channel partners and manage customer satisfaction and loyalty utilising industry standard technology and software. In order to give students career flexibility and access to global opportunities, the marketing major includes local, national and international contexts, ensuring our students graduate world-ready.



Availability & Campus

JO - Joondalup BU - South West ML - Mount Lawley OL - Online

Professional Recognition



Unit Code Unit Title Credit Points
MKT1600Marketing Principles & Practices15
MKT2605Promotional Marketing15
MKT2608Consumer Behaviour15
MKT2700Retail Marketing15
BUS3100Business Research Practices15
MKT3600New Product Development15
MKT3601Marketing Strategy15
Plus one unit selected from:
MKT2805 ^Social Media Marketing15
MKT3606 ^Current Issues in Marketing15

^ Core Option

For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook


Learning Outcomes

  1. Access, analyse and critically evaluate relevant information to solve challenging marketing problems systematically.
  2. Apply broad marketing knowledge to a range of business situations, incorporating international/global/cultural perspectives.
  3. Collaborate effectively in team settings to produce measurable outcomes.
  4. Communicate marketing knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
  5. Generate creative ideas for business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect on appreciation of the interrelationship between business ethics and corporate social responsibility.

Career Opportunities

Employment opportunities

Potential opportunities exist in business-to-business, business-to-consumer, business-to-government, government-to-consumer and the not-for-profit sectors.

Possible future job titles

Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher

This Major can be studied in the following courses


"I’ve always had an interest in marketing, advertising and PR"
Pia Campbell
Pia CampbellMarketing, Advertising and PR graduate

Marketing, Advertising and PR work hand-in-hand in the real world, so it made sense to unite them at uni too. The combined degree at ECU allowed me to study all three. We experienced the end-to-end process from PR consultant, to journalist, to publishing in classes that mirrored the real world. One of my units was held in an awesome computer lab where we were plugged in to live blogs and industry news – this was a great way to learn how to write a timely and successful press release.

Follow us on  

Found the course for you? What's next?

Apply to ECU