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International Business Major


Students will graduate world-ready with a balance of business management practices that are applicable in multicultural and international environments.

Focussing on international business development this major includes extensive coverage of Asia, the USA, Europe and Latin America. Cultural sensitivity, business relationship management, foreign direct investment, negotiation, entrepreneurship, human resource management, logistics, strategy, ethics and research techniques are covered in order to prepare our graduates to achieve success in the complex, competitive and dynamic global business environment. This major exposes students to international business theory and complements this with direct engagement to real-world cases, practices and environments. Critical thinking, teamwork, cultural intelligence, problem-solving and effective communication skills are features of our graduates and alumni now working across international business sectors. Our goals are to continue to provide relevant opportunities to develop effective, internationally focused business professionals who have the skill, ability and business acumen to achieve success in modern international operations.

Why ECU?

  • QILT logo

    ECU top in teaching quality

    For the fifth year in a row, ECU has received the top undergraduate teaching quality ranking of all 37 public universities in Australia.

    ECU was also the top-ranked public university in Australia for undergraduate skills development for the sixth year in a row.

    View QILT results.

  • The Good Universities Guide 2021

    Good Universities Guide

    In the 2021 Good Universities Guide, ECU graduates have given us a 5-star rating for teaching quality, skills development, student support, learning resources, learner engagement and overall student experience.

    The 5-star rating for undergraduate teaching quality has now been achieved for 14 straight years.

    Read more about the Good Universities Guide.

  • THE Impact Rankings 2020

    THE Impact Rankings

    ECU has been ranked number 9 in the world for Quality Education and is in the top 100 overall in the 2020 Times Higher Education (THE) Impact rankings, showing how the global higher education sector is working towards the United Nations' Sustainable Development Goals.

    Read more about the THE Impact Rankings

  • THE World University Rankings 2020 Top 100 Young

    THE Young University Rankings

    ECU has been ranked in the world's top 100 universities under 50 years old in the 2020 Times Higher Education (THE) Young Universities Rankings, THE World University Rankings.

Unit set overview



Availability & Campus

JO - Joondalup BU - South West ML - Mount Lawley OL - Online



Unit Code Unit Title Credit Points
MAN1100Management 15
INB2102International Business15
SBL2100Cultural Business Intelligence15
INB3202International Business Project 15
INB3600Business in Asia15
MAN3705International Negotiation15
Plus two (2) units from:
MAN3503Strategic Management15
MAN3246International and Comparative Human Resource Management15
INB3700International Business Study Tour15
SBL1701Business Mandarin 115
SBL2701Business Mandarin 215
SBL1801Business Japanese 115
SBL2801Business Japanese 215

Note: Students must study the language units together i.e. Business Japanese 1 and Business Japanese 2. Not Business Japanese 1 and Business Mandarin 1.

For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook


Learning Outcomes

  1. Apply broad international business knowledge to a range of business situations, incorporating international/global/cultural perspectives.
  2. Access, analyse and critically evaluate relevant information to solve challenging international business problems systematically.
  3. Communicate international business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
  4. Collaborate effectively in team settings to produce measurable outcomes.
  5. Generate creative ideas for business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

Career Opportunities

Employment opportunities

Potential opportunities exist in administrative positions within international organisations across government, trade, banking and logistics.

Possible future job titles

Business Manager, Exporter & Importer, International Business Consultant, Trade Manager, Foreign Affairs & Trade Officer

This Major can be studied in the following courses

Need some help deciding what to study?

Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.

Become World Ready

World Ready facilities

Business Smart lab
Business SMART Lab

View a 360 Degree virtual tour of the Business SMART Lab