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Entrepreneurship and Innovation Specialisation


This postgraduate specialisation is designed for students who wish to advance their learning in entrepreneurship and innovation.

It offers graduates and experienced professionals the opportunity to acquire skills and knowledge to become an entrepreneurial manager of either a new or established business. Participants are exposed to up-to-date developments in theory and knowledge in each area, and learning is consolidated through research and case study material in seminars, discussions and assigned project work. You will learn how to deal with uncertainty, manage innovation and improve the business through the application of best practice methods of entrepreneurship, innovation and new product development.

Why ECU?

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    In the latest QILT rankings, students have rated ECU as Australia's top public university for undergraduate teaching quality for the 7th year in a row. The university also topped the rankings for public universities in Australia for undergraduate overall experience, skills development and learning resources. View QILT results.

  • The Good Universities Guide 2021

    Good Universities Guide

    ECU’s 5-star rating for undergraduate teaching quality has been achieved for 16 straight years! Five-star ratings were also achieved for undergraduate skills development, learner engagement, learning resources, student support and overall experience. All ratings are the best for a public university in Western Australia.

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  • THE Impact Rankings

    THE Impact Rankings

    ECU has been ranked in the top 50 for Gender Equality (24th), Good Health and Wellbeing (24th) and Quality Education (41st) in the 2021 Times Higher Education Impact rankings, showing how universities are working towards the achievement of the United Nations’ Sustainable Development Goals.

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  • THE World University Rankings 2020 Top 100 Young

    THE Young University Rankings

    ECU has been ranked in the world's top 100 universities under 50 years old in the 2022 Times Higher Education (THE) Young Universities Rankings. View rankings.

Unit set overview



Availability & Campus

JO - Joondalup BU - South West ML - Mount Lawley OL - Online



Please select THREE (3) out of the available units: Note: L94 (MBAI ) students can select any unit except MBA6090 which is part of their core course units.

Unit Code Unit Title Credit Points
MAN5874 ^Current Issues in Entrepreneurship and Innovation20
MKT6304 ^New Product Development20
BUS6500 ^Management Project20
MKT5325 ^Applied Digital Marketing20
MAN5401 ^Managing Project Scope and Stakeholders20
DES5102 ^Design Thinking20
MBA6090 ^Entrepreneurship, Innovation and Creativity20

^ Core Option

For more detailed unit information for this Specialisation take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook


Learning Outcomes

  1. Apply critical thinking and technical skills to solve authentic business problems
  2. Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
  3. Demonstrate mastery of a global body of discipline knowledge and practice, including knowledge of research principles and methods.
  4. Independently initiate, plan and execute a substantial project to meet agreed deliverables.
  5. Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Career Opportunities

Employment opportunities

Besides start-up ventures, potential career opportunities exist for graduates within a range of private, public and not-for-profit organisations.

Possible future job titles

Entrepreneur, Innovation manager, Technology manager, New Product Development manager, Corporate Innovator, Research and Commercialisation Manager

This Specialisation can be studied in the following courses

Need some help deciding what to study?

Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.

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The Important Things

Things you should know about if you're thinking about studying here.

Course Entry

There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.

Fees & Scholarships

Course tuition fees can change, but we can give you an estimate of your costs. If you’re eligible, a scholarship or student loan can help too.


Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.

ECU Experience

Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.