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Entrepreneurship and Innovation Specialisation


This postgraduate specialisation is designed for students who wish to advance their learning in entrepreneurship and innovation.

It offers graduates and experienced professionals the opportunity to acquire skills and knowledge to become an entrepreneurial manager of either a new or established business. Participants are exposed to up-to-date developments in theory and knowledge in each area, and learning is consolidated through research and case study material in seminars, discussions and assigned project work. You will learn how to deal with uncertainty, manage innovation and improve the business through the application of best practice methods of entrepreneurship, innovation and new product development.

Why ECU?

  • QILT logo

    ECU top in teaching quality

    For the fifth year in a row, ECU has received the top undergraduate teaching quality ranking of all 37 public universities in Australia.

    ECU was also the top-ranked public university in Australia for undergraduate skills development for the sixth year in a row.

    View QILT results.

  • The Good Universities Guide 2021

    Good Universities Guide

    In the 2021 Good Universities Guide, ECU graduates have given us a 5-star rating for teaching quality, skills development, student support, learning resources, learner engagement and overall student experience.

    The 5-star rating for undergraduate teaching quality has now been achieved for 14 straight years.

    Read more about the Good Universities Guide.

  • THE Impact Rankings 2020

    THE Impact Rankings

    ECU has been ranked number 9 in the world for Quality Education and is in the top 100 overall in the 2020 Times Higher Education (THE) Impact rankings, showing how the global higher education sector is working towards the United Nations' Sustainable Development Goals.

    Read more about the THE Impact Rankings

  • THE World University Rankings 2020 Top 100 Young

    THE Young University Rankings

    ECU has been ranked in the world's top 100 universities under 50 years old in the 2020 Times Higher Education (THE) Young Universities Rankings, THE World University Rankings.

Unit set overview



Availability & Campus

JO - Joondalup BU - South West ML - Mount Lawley OL - Online



Please select THREE (3) out of the available units: Note: L94 (MBAI ) students can select any unit except MBA6090 which is part of their core course units.

Unit Code Unit Title Credit Points
MAN5874 ^Current Issues in Entrepreneurship and Innovation20
MKT6304 ^New Product Development20
BUS6500 ^Management Project20
MKT5325 ^Applied Digital Marketing20
MAN5401 ^Managing Project Scope and Stakeholders20
DES5102 ^Design Thinking20
MBA6090 ^Entrepreneurship, Innovation and Creativity20

^ Core Option

For more detailed unit information for this Specialisation take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook


Learning Outcomes

  1. Apply critical thinking and technical skills to solve authentic business problems
  2. Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
  3. Demonstrate mastery of a global body of discipline knowledge and practice, including knowledge of research principles and methods.
  4. Independently initiate, plan and execute a substantial project to meet agreed deliverables.
  5. Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Career Opportunities

Employment opportunities

Besides start-up ventures, potential career opportunities exist for graduates within a range of private, public and not-for-profit organisations.

Possible future job titles

Entrepreneur, Innovation manager, Technology manager, New Product Development manager, Corporate Innovator, Research and Commercialisation Manager

This Specialisation can be studied in the following courses

Need some help deciding what to study?

Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.

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