Provides students with the skills and knowledge required for a career in customer, product, brand and revenue management.
The focus of marketing is to create value for an organisation, their customer, their partners, and society at large. Marketers research the needs of customers, bring products to market, manage channel partners, and manage customer satisfaction and loyalty. This specialisation equips students with the skills, theory, and practical experience to audit a market, identify opportunities, and create, implement and manage a marketing plan. It also explores marketing at a local, national, and international level.
Availability & Campus
For more detailed unit information for this Specialisation take a look at our Handbook. To organise your life for next semester visit the Semester timetable.Student handbook