Code SPAAUC
Business Analytics Specialisation
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About this Specialisation
As the availability of data increases and the cost of acquiring data decreases, organisations are increasingly able to pursue data-driven decisions.
Business Analytics can be applied to leverage and interpret data from multiple sources to enable business professionals to make optimal decisions. This specialisation is designed for those who want to pursue a role in Business Analytics as well as business professionals who want to improve the quality of decisions in their business areas. Students will be exposed to a range of relevant theory, knowledge and approaches to develop and enhance their conceptual and practical understanding of data analytics in business areas such as accounting, finance, human resource management, marketing and supply chain management. Students will be given opportunities to work with a range of Business Analytics tools to identify patterns and trends in complex data sets, and to visualise them in meaningful ways.
Code SPAAUC
Availability & Campus
| Location | Availability |
|---|---|
| Joondalup | |
| Mount Lawley | |
| South West | |
| Online |
Details
Structure
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MAT6206 | Data Analysis and Visualisation | 20 |
| Students choose two units from: | ||
| SBL6055 ^ | Big Data, Analytics and Business Decision Making | 20 |
| MAN6927 ^ | Supply Chain Analytics | 20 |
| MAN6728 ^ | People Analytics | 20 |
| MKT5325 ^ | Applied Digital Marketing | 20 |
Students in J52 Master of Business Administration cannot select SBL6055 Students in L42 Master of Marketing and Innovation Management cannot select MKT 3525
^ Core Option
For more detailed unit information for this Specialisation take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookNotes
Learning Outcomes
- Communicate specialised analytics knowledge, concepts, and skills to a variety of audiences in a discipline or professional field.
- Apply independent judgement when analysing and evaluating complex problems to generate data analysis solutions.
- Demonstrate skills in data-driven planning, analysis and evaluation tasks in a range of business environments.
Career Opportunities
Employment opportunities
Graduates will be well-placed to seek employment in business analytics roles in every industry sector including human resource management, marketing and supply chain management.
Possible future job titles
Business Analyst, Business Consultant, Data Analyst, HR Analyst, Marketing Analyst, Research Analyst, Supply Chain Analyst