Course Information

Bachelor of Business Analytics

Effective from 01-JAN-2026 : Code Y00

ECU’s Bachelor of Business Analytics is designed to meet the increasing demand for skilled professionals in the rapidly evolving field of business analytics. This unique program offers a strong industry focus, positioning graduates for success in a dynamic job market. Students will gain hands-on experience through industry partnerships and innovative initiatives. The course features a strong emphasis on practical learning. Extra-curricular activities are offered to further enhance students' readiness for internships, with dedicated support to help students secure placements. This course offers a distinctive edge by connecting students directly with industry leaders in the business analytics sector.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Internship Requirement

Students can choose to complete either a 20-credit point work placement unit or two 30-credit point internship units as a specialisation in this course. The 20-credit point work placement option requires students to undertake a minimum of 100 hours of learning in a work setting. For the two 30-credit point internship units, students complete a minimum of 225 hours of learning in a work setting in each unit. The first internship unit is completed in one semester and the second unit in the following semester. Work placement and internship hours are typically completed on a part-time basis and students will undertake projects and tasks that are related to their course learning outcomes. Internships and work placements will be secured through the work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.

Duty of care

Students must complete the relevant risk management documentation prescribed by the work-integrated learning team, in accordance with ECU policy and procedures. Students should be aware of any work-related restrictions in their visa conditions, if applicable. They must also provide any documentation required by their host partner, including police clearances and immunisations. Required documentation is likely to vary across host organisations.

Attendance requirements

Students are required to attend host organisations to complete their learning in a work setting. Hours will be organised on an individual basis and host organisations may require students to attend after hours and on the weekends. In addition to their time in the work setting, students may be required to attend virtual and/or face-to-face sessions as instructed by the Unit Coordinator.

Enrolment process

Enrolments into work placement and internship units are by application only. Interested students should contact the work-integrated learning team at least one semester prior to when they hope to commence their placement or internship. Eligible students will be required to participate in a recruitment process which could involve submitting recruitment documents and attending an interview (virtual or face-to-face) with the work-integrated learning team and prospective industry partners. Students should be aware that enrolment into the course does not guarantee entry into work placement or internship units. Furthermore, enrolment in and completion of FBL6505 Professional Internship 1 does not guarantee enrolment into FBL6510 Professional Internship 2 (resulting in a credit point imbalance as both are 30-credit point units).

Professional practice rules

Students are expected to behave in a professional manner in the work setting and adhere to the host organisation and/or industry's Code of Conduct. They are also required to meet the requirements outlined in the SBL WIL Guidelines for Students’. Host organisations are expected to the meet the requirements outlined in the 'SBL WIL Guidelines for Collaborators'.

Course Learning Outcomes

  1. Engage in ethical and socially responsible behaviour.
  2. Apply broad knowledge and diverse perspectives in business analytics contexts.
  3. Solve complex business analytics problems with critical thinking.
  4. Generate innovative and creative ideas in business analytics contexts.
  5. Communicate effectively in business analytics contexts.
  6. Collaborate effectively as a member of a team.
  7. Reflect on experiences for personal and professional development.

Admission requirements

Admission requirement (Band 3)

All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

  • AQF Cert IV;
  • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
  • Undergraduate Certificate;
  • Skills for Tertiary Admissions Test;
  • University Preparation Course;
  • Indigenous University Orientation Course; or
  • Experience Based Entry Scheme.

English Language requirement (Band 3)

English competency requirements may be satisfied through completion of one of the following:

  • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
  • Special Tertiary Admissions Test;
  • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
  • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
  • University Preparation Course;
  • Indigenous University Orientation Course;
  • AQF Diploma, Advanced Diploma or Associate Degree;
  • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
  • Other tests, courses or programs as defined in the Admissions Policy.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

Course Duration

  • Full Time: 3 Years
  • Part Time: 6 Years

Course Delivery

  • Joondalup: Full Time, Part Time
  • Online: Full Time, Part Time

Course Coordinator

Dr Ahmad KHANFAR

Course Structure

Year 1 - Semester 1
Unit Code Unit Title Credit Points
SBL1100Foundations of Business15
SBL1200Accounting and Finance Essentials15
SBL1300Business Environments & Markets15
SBL1800Work and Career15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
SBL1400Introduction to Business Analytics15
SBL1500Ethics and Responsibility in Business15
SBL1401Managing Data and Information15
SBL1402Current Issues and Storytelling in Business Analytics15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
SBL2800Professional Engagement and Planning15
SBL2401People Analytics and Change Management15
LAW3207Law, Ethics, and Business Analytics15
SBL2400Business Analytics Knowledge15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
MKT3820Data Analysis for Marketing Insights 15
SBL2402Methods and Technology in Business Analytics15
FBL3400Business Internship I30
Year 3 - Semester 1
Unit Code Unit Title Credit Points
MAT3120Machine Learning and Data Visualisation15
SBL3401Artificial Intelligence in Business Analytics Projects15
SBL3102Extended Professional Practice30
Year 3 - Semester 2
Unit Code Unit Title Credit Points
ACC3201Accounting Information Systems15
SBL3402Predictive and Prescriptive Analytics in Business15
FBL3500Business Internship 230

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

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