School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Popular Media
  • Unit Code

    CCC1106
  • Year

    2019
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Donna Jean MAZZA

Description

This unit develops skills for critical analysis of a broad range of media, including traditional and online popular culture. Students will look beyond superficial enjoyment of the media to read the layers of meaning and consider different messages and intended audiences.

Equivalent Rule

Unit was previously coded CMM1101

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply these critical terms when analysing a variety of forms of popular media.
  2. Demonstrate literacy skills in a variety of forms of media, including on-screen, online and print media.
  3. Explain key critical terms and concepts from a range of theoretical approaches.
  4. Understand some of the debates around new media and its impact on society.
  5. Understand the role of the media in global culture, including its role in the marginalisation of particular groups and normalisation of particular ideologies.

Unit Content

  1. Consider how reality is constructed through media using language, images and ideology.
  2. Engage in contemporary debates around developments in media technology, form and consumption.
  3. Introduction and application of theories of semiotics, narrative structure and binary oppositions.
  4. Introduction to ideology and its impact on media.
  5. Viewing and analysis of a range of media, including film and television, advertising, photography, online and print media and social networking sites.

Additional Learning Experience Information

Lectures, screenings and tutorials.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ExerciseSemiotic Analysis50%
EssayExamine ideology within a recent media text50%
ONLINE
TypeDescriptionValue
ExerciseSemiotic Analysis50%
EssayExamine ideology within a recent media text50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CCC1106|1|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Popular Media
  • Unit Code

    CCC1106
  • Year

    2019
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Donna Jean MAZZA

Description

This unit develops skills for critical analysis of a broad range of media, including traditional and online popular culture. Students will look beyond superficial enjoyment of the media to read the layers of meaning and consider different messages and intended audiences.

Equivalent Rule

Unit was previously coded CMM1101

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply these critical terms when analysing a variety of forms of popular media.
  2. Demonstrate literacy skills in a variety of forms of media, including on-screen, online and print media.
  3. Explain key critical terms and concepts from a range of theoretical approaches.
  4. Understand some of the debates around new media and its impact on society.
  5. Understand the role of the media in global culture, including its role in the marginalisation of particular groups and normalisation of particular ideologies.

Unit Content

  1. Consider how reality is constructed through media using language, images and ideology.
  2. Engage in contemporary debates around developments in media technology, form and consumption.
  3. Introduction and application of theories of semiotics, narrative structure and binary oppositions.
  4. Introduction to ideology and its impact on media.
  5. Viewing and analysis of a range of media, including film and television, advertising, photography, online and print media and social networking sites.

Additional Learning Experience Information

Lectures, screenings and tutorials.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ExerciseSemiotic Analysis50%
EssayExamine ideology within a recent media text50%
ONLINE
TypeDescriptionValue
ExerciseSemiotic Analysis50%
EssayExamine ideology within a recent media text50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CCC1106|1|2