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  2. Issues Management and Crisis Communication [CMM6515]

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Issues Management and Crisis Communication

  • Unit Code

    CMM6515

  • Year

    2026

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    20

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

  • Unit Coordinator

    Dr Catherine ARCHER

Description

Reputation damage can happen quickly, but the ramifications often have a lasting impact on organisations. Organisations need to operate ethically with an understanding of the impact of their operations and communication on their communities. In a world of increasing cyber security and supply chain issues, and growing customer expectations, organisations must be equipped to pre-empt and respond to risk. This unit employs real-world case studies to demonstrate the differences between an organisational issue and a crisis, as well as how to apply reputation management strategies to a range of scenarios. In this unit, students practise and enhance their skills by completing issues analysis, stakeholder mapping, environmental scanning, community consultation and crisis communication exercises.

Equivalent Rule

Unit equivalent to CMM6415

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply cognitive, technical and creative skills to research, evaluate and synthesise solutions to create an issues management communication plan.
  2. Communicate a strategic plan clearly and effectively for a professional audience.
  3. Apply knowledge of crisis communication to communication practice in the field.

Unit Content

  1. Stakeholder theory and stakeholder mapping.
  2. Issues identification and management.
  3. Crisis theories and crisis communication in practice.
  4. Negotiation and mediation.
  5. Activism and impact on organisational communication.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

City CampusJoondalupSouth West (Bunbury)
Semester 213 x 2.5 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

ON CAMPUS
TypeDescriptionValue
Case StudyResponse to case study40%
ProjectIssues or crisis communication plan60%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

  • Plagiarism: Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).
  • Unauthorised collaboration (collusion): Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).
  • Contract cheating: Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.
  • Cheating in an exam: Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment Procedure - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment Procedure - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

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