School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.

  • Unit Title

    Design Practices: Typography
  • Unit Code

    DES1106
  • Year

    2022
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    A/Prof Stuart MEDLEY

Description

This unit provides an introduction to working with typography in 2D and 3D spaces, from the Macro of the page (or environment) to the micro of the apostrophe. Through an examination of the history of alphabets and the technology of type, students will explore how current methods of typographic design came into being. Students will work within the rules of typography before exploring ways to break those rules, and will develop an analytical approach to the practice of typography that enables them to develop their own typographic style.

Equivalent Rule

Replaces DES2106

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate the application of typography in terms of theory and industry practice.
  2. Apply appropriate typefaces and typesetting while working from authentic design briefs.
  3. Produce practical examples in visual and spatial contexts that show familiarity with and application of the guidelines of good typography.

Unit Content

  1. Alphabets, writing systems and typographic history.
  2. Guidelines of typographic layout and grids: how to work within these and without.
  3. Letterforms: brushstrokes, chiselled forms, machined and vector forms.
  4. Type application from screen to billboard.
  5. Typographic designers/schools and their legacies.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 1 hour lectureNot Offered
Semester 2Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Additional Learning Experience Information

Lectures are used to introduce the history, development and application of typography. Concepts of applying typography on 2D print media and 3D built environment spaces will be scaffolded through class discussions and practice. Some sessions will involve excursions to sites around Perth to explore the complexity and people/cultural-centric nature of typography. Class activities focus on small group work and individual production, designed to develop fundamental skillsets in visual communication through typography in 2D media and 3D spaces.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
JournalResearch diary and typographic exercises25%
ProjectProject 1 Feature article for information panel 25%
ProjectBook design or spatial typographic design50%
ONLINE
TypeDescriptionValue
JournalResearch diary and typographic exercises25%
ProjectProject 1 Feature article for information panel 25%
ProjectBook design or spatial typographic design50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

DES1106|1|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.

  • Unit Title

    Design Practices: Typography
  • Unit Code

    DES1106
  • Year

    2022
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    A/Prof Stuart MEDLEY

Description

This unit provides an introduction to working with typography in 2D and 3D spaces, from the Macro of the page (or environment) to the micro of the apostrophe. Through an examination of the history of alphabets and the technology of type, students will explore how current methods of typographic design came into being. Students will work within the rules of typography before exploring ways to break those rules, and will develop an analytical approach to the practice of typography that enables them to develop their own typographic style.

Equivalent Rule

Replaces DES2106

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate the application of typography in terms of theory and industry practice.
  2. Apply appropriate typefaces and typesetting while working from authentic design briefs.
  3. Produce practical examples in visual and spatial contexts that show familiarity with and application of the guidelines of good typography.

Unit Content

  1. Alphabets, writing systems and typographic history.
  2. Guidelines of typographic layout and grids: how to work within these and without.
  3. Letterforms: brushstrokes, chiselled forms, machined and vector forms.
  4. Type application from screen to billboard.
  5. Typographic designers/schools and their legacies.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 1 hour lectureNot Offered
Semester 2Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Additional Learning Experience Information

Lectures are used to introduce the history, development and application of typography. Concepts of applying typography on 2D print media and 3D built environment spaces will be scaffolded through class discussions and practice. Some sessions will involve excursions to sites around Perth to explore the complexity and people/cultural-centric nature of typography. Class activities focus on small group work and individual production, designed to develop fundamental skillsets in visual communication through typography in 2D media and 3D spaces.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
JournalResearch diary and typographic exercises25%
ProjectProject 1 Feature article for information panel 25%
ProjectBook design or spatial typographic design50%
ONLINE
TypeDescriptionValue
JournalResearch diary and typographic exercises25%
ProjectProject 1 Feature article for information panel 25%
ProjectBook design or spatial typographic design50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

DES1106|1|2