School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.

  • Unit Title

    Public Relations: Fashion, Music and the Arts
  • Unit Code

    PRN3150
  • Year

    2022
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Mr James Leslie HALL

Description

This unit provides a conceptual overview of communications practice within the arts industry as well as teaching practical skills that are required in day-to-day business communication. The creative industries and arts sector has specific requirements in relation to audience and stakeholder communication. Working in the industry requires high amounts of creativity and the ability to forge positive interpersonal relationships and networks. This unit is also highly relevant to industries that operate on minimal expenditure and so are reliant on creativity for stakeholder and media relations, such as small businesses and not-for-profit organisations.

Learning Outcomes

On completion of this unit students should be able to:

  1. Appraise and analyse contemporary and emerging issues within the arts sector, both Australia and globally.
  2. Identify news and information relevant to the arts industry, and point out opportunities.
  3. Create PR strategy within the arts sector on a limited budget.
  4. Apply the fundamentals of interpersonal communication to be able to negotiate, leverage and network within the arts sector.
  5. Identify relevant cultural and ethical issues and apply appropriate strategies with respect to PR communication.

Unit Content

  1. Understanding and seeking opportunities - traditional news and internet-based media. Writing and pitching arts news.
  2. Innovation and new ideas - tapping into the creative economy.
  3. Working with a limited budget - the importance of creativity and personal relationships.
  4. Interpersonal skills - negotiation, leveraging and networking.
  5. The importance of cultural awareness and environmental scanning.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 1Not Offered13 x 1 hour lectureNot Offered
Semester 1Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Additional Learning Experience Information

Lectures, tutorials, guest speakers, site tour/s

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
ProjectCommunications plan50%
ReportGrant Proposal30%
Reflective PracticeReflection on industry site visit20%
ONLINE
TypeDescriptionValue
ProjectCommunications plan50%
ReportGrant Proposal30%
Reflective PracticeReflection on industry site visit20%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

PRN3150|2|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.

  • Unit Title

    Public Relations: Fashion, Music and the Arts
  • Unit Code

    PRN3150
  • Year

    2022
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Mr James Leslie HALL

Description

This unit provides a conceptual overview of communications practice within the arts industry as well as teaching practical skills that are required in day-to-day business communication. The creative industries and arts sector has specific requirements in relation to audience and stakeholder communication. Working in the industry requires high amounts of creativity and the ability to forge positive interpersonal relationships and networks. This unit is also highly relevant to industries that operate on minimal expenditure and so are reliant on creativity for stakeholder and media relations, such as small businesses and not-for-profit organisations.

Learning Outcomes

On completion of this unit students should be able to:

  1. Appraise and analyse contemporary and emerging issues within the arts sector, both Australia and globally.
  2. Identify news and information relevant to the arts industry, and point out opportunities.
  3. Create PR strategy within the arts sector on a limited budget.
  4. Apply the fundamentals of interpersonal communication to be able to negotiate, leverage and network within the arts sector.
  5. Identify relevant cultural and ethical issues and apply appropriate strategies with respect to PR communication.

Unit Content

  1. Understanding and seeking opportunities - traditional news and internet-based media. Writing and pitching arts news.
  2. Innovation and new ideas - tapping into the creative economy.
  3. Working with a limited budget - the importance of creativity and personal relationships.
  4. Interpersonal skills - negotiation, leveraging and networking.
  5. The importance of cultural awareness and environmental scanning.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 1Not Offered13 x 1 hour lectureNot Offered
Semester 1Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Additional Learning Experience Information

Lectures, tutorials, guest speakers, site tour/s

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
ProjectCommunications plan50%
ReportGrant Proposal30%
Reflective PracticeReflection on industry site visit20%
ONLINE
TypeDescriptionValue
ProjectCommunications plan50%
ReportGrant Proposal30%
Reflective PracticeReflection on industry site visit20%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

PRN3150|2|2