School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Communicating Ideas
  • Unit Code

    SAH1100
  • Year

    2021
  • Enrolment Period

    1
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Mr James Leslie HALL

Description

This unit examines communication in contemporary culture and the ways in which it contributes to the construction of meaning. The evolution of mediated communication from analogue to digital and the increasingly visual and networked forms of multi platform media use are examined. The unit promotes critical thinking about the messages encoded in texts, images, objects and sound and supports students’ skills in the development of professional content, applying theoretical rigour to practical work. This unit develops academic literacies as a key communication competency, focusing on analysis and synthesis of academic literature and information, effective writing and the acknowledgment of sources.

Equivalent Rule

Unit was previously coded {CCA1102, CMM1111, HMN1114}

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse ideology within texts using the tools of textual analysis.
  2. Critically evaluate the intent and impact of media messages and texts.
  3. Apply research skills to identify appropriate academic sources and cite relevant scholarly works.
  4. Communicate effectively in written and oral formats.

Unit Content

  1. Mediated communication: Encoding and decoding messages.
  2. Development and integration of analogue, digital and networked forms of communication.
  3. Conceptions of audiences: public, citizens, readers, users/producers, and viewers.
  4. Collapsing the public and private: authenticity, influence, privacy and the personal brand.
  5. Analysing text, images and objects in multiplatform contexts.
  6. Developing rhetoric, grammar and punctuation to communicate effectively in writing.
  7. Effective oral communication techniques.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 1Not Offered13 x 2 hour lectureNot Offered
Semester 1Not Offered13 x 1 hour tutorialNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
JournalAcademic and Critical Thinking Skills Exercises 60%
EssayEssay40%
ONLINE
TypeDescriptionValue
JournalAcademic and Critical Thinking Skills Exercises60%
EssayEssay 40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SAH1100|3|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Communicating Ideas
  • Unit Code

    SAH1100
  • Year

    2021
  • Enrolment Period

    2
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Mr James Leslie HALL

Description

This unit examines communication in contemporary culture and the ways in which it contributes to the construction of meaning. The evolution of mediated communication from analogue to digital and the increasingly visual and networked forms of multi platform media use are examined. The unit promotes critical thinking about the messages encoded in texts, images, objects and sound and supports students’ skills in the development of professional content, applying theoretical rigour to practical work. This unit develops academic literacies as a key communication competency, focusing on analysis and synthesis of academic literature and information, effective writing and the acknowledgment of sources.

Equivalent Rule

Unit was previously coded {CCA1102, CMM1111, HMN1114}

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse ideology within texts using the tools of textual analysis.
  2. Critically evaluate the intent and impact of media messages and texts.
  3. Apply research skills to identify appropriate academic sources and cite relevant scholarly works.
  4. Communicate effectively in written and oral formats.

Unit Content

  1. Mediated communication: Encoding and decoding messages.
  2. Development and integration of analogue, digital and networked forms of communication.
  3. Conceptions of audiences: public, citizens, readers, users/producers, and viewers.
  4. Collapsing the public and private: authenticity, influence, privacy and the personal brand.
  5. Analysing text, images and objects in multiplatform contexts.
  6. Developing rhetoric, grammar and punctuation to communicate effectively in writing.
  7. Effective oral communication techniques.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 1Not Offered13 x 2 hour lectureNot Offered
Semester 1Not Offered13 x 1 hour tutorialNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
JournalAcademic and Critical Thinking Skills Exercises 60%
EssayEssay40%
ONLINE
TypeDescriptionValue
JournalAcademic and Critical Thinking Skills Exercises60%
EssayEssay 40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SAH1100|3|2