School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Audience Perception and Experience
  • Unit Code

    SAH2200
  • Year

    2021
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Christopher KUEH

Description

This unit explores how individuals perceive and interact with creative and informational content in a way that is relevant to a range of arts disciplines. The unit covers psychological principles of perception, attention, curiosity, memory, motivation, emotion, individual differences and socio-cultural influence. Students will learn and apply psychological principles relevant to their discipline to create content designed to persuade, inform and entertain an audience. Methods of psychological inquiry will be introduced to enable students to undertake basic research into areas such as audience response, interface and information design, and social influence.

Learning Outcomes

On completion of this unit students should be able to:

  1. Recognise and explain principles of human perception and experience to the development of creative works and informational content.
  2. Identify and apply cross-disciplinary methods of inquiry to investigate individual and cultural diversity in the perception and experience of creative works and informational content.
  3. Work collaboratively to develop and produce creative works that communicates culturally relevant content to specific audiences.
  4. Document and reflect on the development of creative works that apply principles of human perception and experience.

Unit Content

  1. Encountering creative works and informational content: Perception; attention; memory.
  2. Engagement with creative works and informational content: Curiosity; motivation; emotion.
  3. Socio-cultural influences: Human interaction; individual and cultural differences.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 2 hour lectureNot Offered
Semester 2Not Offered13 x 1 hour tutorialNot Offered

For more information see the Semester Timetable

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
PresentationGroup Pitch20%
JournalCreative Project Process Journal40%
ProjectCreative Work and Exegesis 40%
ONLINE
TypeDescriptionValue
PresentationGroup Pitch20%
JournalCreative Project Process Journal40%
ProjectCreative Work and Exegesis40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SAH2200|1|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Audience Perception and Experience
  • Unit Code

    SAH2200
  • Year

    2021
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Christopher KUEH

Description

This unit explores how individuals perceive and interact with creative and informational content in a way that is relevant to a range of arts disciplines. The unit covers psychological principles of perception, attention, curiosity, memory, motivation, emotion, individual differences and socio-cultural influence. Students will learn and apply psychological principles relevant to their discipline to create content designed to persuade, inform and entertain an audience. Methods of psychological inquiry will be introduced to enable students to undertake basic research into areas such as audience response, interface and information design, and social influence.

Learning Outcomes

On completion of this unit students should be able to:

  1. Recognise and explain principles of human perception and experience to the development of creative works and informational content.
  2. Identify and apply cross-disciplinary methods of inquiry to investigate individual and cultural diversity in the perception and experience of creative works and informational content.
  3. Work collaboratively to develop and produce creative works that communicates culturally relevant content to specific audiences.
  4. Document and reflect on the development of creative works that apply principles of human perception and experience.

Unit Content

  1. Encountering creative works and informational content: Perception; attention; memory.
  2. Engagement with creative works and informational content: Curiosity; motivation; emotion.
  3. Socio-cultural influences: Human interaction; individual and cultural differences.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 2 hour lectureNot Offered
Semester 2Not Offered13 x 1 hour tutorialNot Offered

For more information see the Semester Timetable

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
PresentationGroup Pitch20%
JournalCreative Project Process Journal40%
ProjectCreative Work and Exegesis 40%
ONLINE
TypeDescriptionValue
PresentationGroup Pitch20%
JournalCreative Project Process Journal40%
ProjectCreative Work and Exegesis40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SAH2200|1|2