School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Marketing and Communications for Sport and Events
  • Unit Code

    SPM2510
  • Year

    2019
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Anthony Keith KERR

Description

The unit examines concepts, principles and practices of marketing and communications for sport and events. The focus of the unit is on the development of effective communication strategies for sport and events, with a variety of stakeholders. The growth and development of both marketing of sport and marketing through sport is examined. A key focus in the unit is contemporary communication mechanisms, focusing on digital marketing and the use of new technology.

Learning Outcomes

On completion of this unit students should be able to:

  1. Develop a marketing and communication strategy for an organisation or event that demonstrates critical understanding of contemporary principles and practice.
  2. Explain the evolution of the commercialisation of sports and events in relation to marketing and communication.
  3. Communicate effectively to a variety of stakeholders with the ability to adapt the message, medium and technology appropriately.
  4. Evaluate strategies deployed by associated entities that use sport and events as a conduit for marketing and communications.

Unit Content

  1. Marketing theories and concepts in relation to sport and events.
  2. Marketing to and communicating with various stakeholder groups.
  3. The commercialisation of sport and events.
  4. Sport and event sponsorship and media relations.
  5. Digital marketing and communication technologies.
  6. Sport marketing analytics.
  7. Fantasy sport and e-sports.
  8. Image and crisis communication.
  9. Legal and ethical issues in marketing and communication.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 2 hour lectureNot OfferedNot Offered
Semester 213 x 1 hour tutorialNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

The mode of delivery for this unit is through weekly on-campus lectures and tutorials; the online mode of delivery requires regular online access via Blackboard to a weekly schedule of activities, which includes podcasts of the lecture slides. The teaching and learning approach in this unit is enhanced through in-class and online discussions on practical industry case studies. Focus is on effective communication, in written and oral formats, and using relevant technology. This unit emphasises student engagement with industry best practice and digital technologies in marketing and communication. Students are required to complete assessment items which require quality academic and professional standards. This includes written communication (structure, language and conventions), oral communication, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
PresentationVideo Presentation20%
ReportCase Study Report40%
ExaminationExamination40%
ONLINE
TypeDescriptionValue
PresentationVideo Presentation20%
ReportCase Study Report40%
ExaminationExamination40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SPM2510|2|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Marketing and Communications for Sport and Events
  • Unit Code

    SPM2510
  • Year

    2019
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Anthony Keith KERR

Description

The unit examines concepts, principles and practices of marketing and communications for sport and events. The focus of the unit is on the development of effective communication strategies for sport and events, with a variety of stakeholders. The growth and development of both marketing of sport and marketing through sport is examined. A key focus in the unit is contemporary communication mechanisms, focusing on digital marketing and the use of new technology.

Learning Outcomes

On completion of this unit students should be able to:

  1. Develop a marketing and communication strategy for an organisation or event that demonstrates critical understanding of contemporary principles and practice.
  2. Explain the evolution of the commercialisation of sports and events in relation to marketing and communication.
  3. Communicate effectively to a variety of stakeholders with the ability to adapt the message, medium and technology appropriately.
  4. Evaluate strategies deployed by associated entities that use sport and events as a conduit for marketing and communications.

Unit Content

  1. Marketing theories and concepts in relation to sport and events.
  2. Marketing to and communicating with various stakeholder groups.
  3. The commercialisation of sport and events.
  4. Sport and event sponsorship and media relations.
  5. Digital marketing and communication technologies.
  6. Sport marketing analytics.
  7. Fantasy sport and e-sports.
  8. Image and crisis communication.
  9. Legal and ethical issues in marketing and communication.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 2 hour lectureNot OfferedNot Offered
Semester 213 x 1 hour tutorialNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

The mode of delivery for this unit is through weekly on-campus lectures and tutorials; the online mode of delivery requires regular online access via Blackboard to a weekly schedule of activities, which includes podcasts of the lecture slides. The teaching and learning approach in this unit is enhanced through in-class and online discussions on practical industry case studies. Focus is on effective communication, in written and oral formats, and using relevant technology. This unit emphasises student engagement with industry best practice and digital technologies in marketing and communication. Students are required to complete assessment items which require quality academic and professional standards. This includes written communication (structure, language and conventions), oral communication, critical analysis (depth of thought, development of argument, logical analysis and insight), depth and breadth of coverage, the ability to research effectively using both academic and contemporary sources and industry relevance.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
PresentationVideo Presentation20%
ReportCase Study Report40%
ExaminationExamination40%
ONLINE
TypeDescriptionValue
PresentationVideo Presentation20%
ReportCase Study Report40%
ExaminationExamination40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SPM2510|2|2