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  2. Marketing and Communications for the Service Industries [SPM2610]

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Marketing and Communications for the Service Industries

  • Unit Code

    SPM2610

  • Year

    2021

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

    N

  • Mode of Delivery

    On Campus
    Online

  • Unit Coordinator

    Dr Anthony Keith KERR

Description

The unit examines concepts, principles and practices of marketing and communications focused specifically on the service industries of sport, events, tourism and hospitality. The focus of the unit is on the development of effective communication strategies for sport, events, tourism and hospitality with a variety of stakeholders. The growth and development of the marketing of, and through, sport and its associated service sectors is examined. A key focus in the unit is contemporary communication mechanisms, focusing on digital marketing and the use of new technology.

Learning Outcomes

On completion of this unit students should be able to:

  1. Collaborate effectively in team settings to produce a marketing and communication strategy for a sport, tourism and/or hospitality organisation or event that demonstrates critical understanding of contemporary principles and practice.
  2. Explain the evolution of the commercialisation of sport, events, tourism and hospitality in relation to marketing and communication.
  3. Communicate effectively to a variety of service industry stakeholders with the ability to adapt the message, medium and technology appropriately.
  4. Evaluate strategies deployed by associated entities that use the service industries of sport, events, tourism and hospitality as a conduit for marketing and communications.

Unit Content

  1. Marketing theories and concepts in relation to the service industries of sport, events, tourism and hospitality.
  2. Marketing to and communicating with various service industry stakeholder groups.
  3. The commercialisation and branding of sport, events, tourism and hospitality.
  4. Sport, event, tourism and hospitality sponsorship and media relations.
  5. Digital marketing and communication technologies.
  6. Service industry marketing analytics.
  7. Experiential marketing in the service industries.
  8. Fantasy sport and e-sports.
  9. Image and crisis communication in sport, events, tourism and hospitality.
  10. Legal and ethical issues in marketing and communication for the service industries.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
PresentationPromotional Video and Storyboard (Individual)30%
ProjectMarketing and Communications Plan (Group)30%
AssignmentOnline Assessment40%
ONLINE
TypeDescriptionValue
PresentationPromotional Video and Storyboard (Individual)30%
ProjectMarketing and Communications Plan (Group)30%
AssignmentOnline Assessment40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

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