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  2. Introduction to Event Management [TSM2202]

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for Semester 1 2020 Units. Students will be notified of all approved modifications by Unit Coordinators via email and Unit Blackboard sites. Where changes have been made, these are designed to ensure that you still meet the unit learning outcomes in the context of our adjusted teaching and learning arrangements.

  • Unit Title

    Introduction to Event Management

  • Unit Code

    TSM2202

  • Year

    2020

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

    N

  • Mode of Delivery

    On Campus
    Online

  • Unit Coordinator

    Dr Eunjung KIM

Description

This unit provides an introduction to the diverse and dynamic industry of event management, from local, national and international perspectives. It explores the key concepts of stakeholder analysis, project management, financial management, venue and facility management, human resource management, technologies, and marketing and sponsorship as they apply to the planning, conceptualisation and management of events. The phenomenon of events in society, such as their cultural, economic, political and environmental impacts and legacies, alongside the diverse role of events in society will also be considered.

Equivalent Rule

Unit was previously coded TSM3202, TSM5202

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply the principles of marketing and sponsorship to the management of events.
  2. Discuss the cultural, economic, political and environmental issues associated with a range of events.
  3. Explain and apply financial management principles in managing events.
  4. Explain the management issues in planning, staging and evaluating events.
  5. Review a range of event planning techniques.

Unit Content

  1. Introduction to event management and perspectives.
  2. Planning and conceptualising events - event stakeholders.
  3. Access, analysis, evaluation and communication of event management concepts, theory and knowledge.
  4. Event impacts and legacies.
  5. Event venue and facility management.
  6. Event technologies.
  7. Human resource management in events.
  8. Project management for events.
  9. Sponsorship and marketing of events.
  10. Financial management of events.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 3 hour seminarNot OfferedNot Offered
Semester 213 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

Additional Learning Experience Information

In this unit students may choose to undertake a short-term placement within an event setting as a work integrated learning component of their assignment assessment item.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
EssayEvent Analysis30%
AssignmentEvent Case Study30%
ExaminationExam40%
ONLINE
TypeDescriptionValue
EssayEvent Analysis30%
AssignmentEvent Case Study30%
ExaminationExam40%

Core Reading(s)

  • (2011). Festival and special event management (5th ed.). Milton, Qld: John Wiley & Sons. Retrieved from https://ecu.on.worldcat.org/oclc/613194989?databaseList=638

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TSM2202|1|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for this unit. All assessment changes will be published by 27 July 2020. All students are reminded to check handbook at the beginning of semester to ensure they have the correct outline.

  • Unit Title

    Introduction to Event Management

  • Unit Code

    TSM2202

  • Year

    2020

  • Enrolment Period

    2

  • Version

    2

  • Credit Points

    15

  • Full Year Unit

    N

  • Mode of Delivery

    On Campus
    Online

  • Unit Coordinator

    Dr Eunjung KIM

Description

This unit provides an introduction to the diverse and dynamic industry of event management, from local, national and international perspectives. It explores the key concepts of stakeholder analysis, project management, financial management, venue and facility management, human resource management, technologies, and marketing and sponsorship as they apply to the planning, conceptualisation and management of events. The phenomenon of events in society, such as their cultural, economic, political and environmental impacts and legacies, alongside the diverse role of events in society will also be considered.

Equivalent Rule

Unit was previously coded TSM3202, TSM5202

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the relationship of stakeholders to the planning, conceptualisation and management of events.
  2. Apply coherent knowledge and theories of the key concepts of project management, financial management, facility management, human resource management, technologies and marketing to the management of events.
  3. Evaluate the planning and delivery of an event and provide innovative ideas for improvement.
  4. Explain the cultural, economic, political and environmental impacts and legacies associated with a range of events.

Unit Content

  1. Introduction to event management and perspectives.
  2. Planning and conceptualising events - event stakeholders.
  3. Access, analysis, evaluation and communication of event management concepts, theory and knowledge.
  4. Event impacts and legacies.
  5. Event venue and facility management.
  6. Event technologies.
  7. Human resource management in events.
  8. Project management for events.
  9. Sponsorship and marketing of events.
  10. Financial management of events.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 3 hour seminarNot OfferedNot Offered
Semester 213 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

In this unit students may choose to undertake a short-term placement within an event setting as a work integrated learning component of their assignment assessment item.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
EssayEvent Analysis30%
AssignmentEvent Case Study30%
AssignmentOnline Assessment40%
ONLINE
TypeDescriptionValue
EssayEvent Analysis30%
AssignmentEvent Case Study30%
AssignmentOnline Assessment40%

Core Reading(s)

  • (2011). Festival and special event management (5th ed.). Milton, Qld: John Wiley & Sons. Retrieved from https://ecu.on.worldcat.org/oclc/613194989?databaseList=638
  • (2011). Festival and special event management (5th ed.). Milton, Qld: John Wiley & Sons. Retrieved from https://ecu.on.worldcat.org/oclc/613194989?databaseList=638

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

TSM2202|2|2