Handbook : Unit informationEdith Cowan University

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

• Unit Title

  Event Operations Management

• Unit Code

  TSM3501

• Year

  2019

• Enrolment Period

  1

• Version

  2

• Credit Points

  15

• Full Year Unit

  N

• Mode of Delivery

  On Campus
  Online

• Unit Coordinator

  Dr Oskaras VOROBJOVAS-PINTA

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Description

The emphasis of this unit is to provide students with conceptual and practical competency in the area of event operations management. The focus will be on developing skills and knowledge concerning different aspects of the management and operations of events, including event creation, design and staging, venue selection and management, human resource management, risk, safety and security, marketing, and performance evaluation. Where possible, practical examples will be provided to demonstrate the successful application of operations management in an event context. Students will also gain practical knowledge and experience of event operations management during a short-term, work integrated learning placement in an event setting.

Prerequisite Rule

Students must have passed TSM2202.

Equivalent Rule

Unit was previously coded TSM5501

Learning Outcomes

On completion of this unit students should be able to:

1. Appraise the theoretical development of event studies and its relationship to the emergence of the event management profession.
2. Apply knowledge and awareness of global issues likely to impact upon the management and operations of events.
3. Plan the staging of an event from developing its initial concept and strategy, through to completion and evaluation.
4. Apply a critical understanding of contemporary events literature to an authentic event to inform recommendations for improvements.

Unit Content

1. Contemporary global issues in events literature.
2. Environmental/ green issues in operating events.
3. Future challenges and issues in event operations management.
4. Evolution of event operations management and significant research undertaken in a global context.
5. Strategic management: Analysing the strategic context in which demand for an event is determined and how an event is designed, refined and conducted.
6. Venue selection & management: Selecting and capitalising upon a venue.
7. Risk management: Managing risks, safety, security and legal issues for an event.
8. People management: Utilising human resources efficiently.
9. Creating and managing the demand for an event.
10. Scheduling and time management: Utilising project management tools and techniques.
11. Performance evaluation & control: Controlling and measuring an event.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

WIL - Service learning activities

Students undertake work in an off-campus or virtual environment which is focused on the student applying non-technical skills to meet a community need, supervised by an industry or community-based professional.

Additional Learning Experience Information

The teaching and learning process is enhanced through in-class and online discussions, and academic readings, where the ability to communicate effectively and practice critical appraisal skills are paramount. The unit involves engaged teaching through case study work of real life events and through invited presentations from professionals in the event industry. Students are also required to undertake a professionally supervised, work integrated learning experience of a minimum of 15 hours in an event setting to assist in some aspects of its planning, implementation, delivery and/or evaluation. This unit requires the completion of individual assessments which are assessed for quality academic and professional standards, including written communication, critical analysis and depth of breath of coverage and the ability to utilise both professional and academic sources of information.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

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