Handbook : Unit informationEdith Cowan University

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.

• Unit Title

  Event Operations Management

• Unit Code

  TSM3501

• Year

  2022

• Enrolment Period

  1

• Version

  2

• Credit Points

  15

• Full Year Unit

  N

• Mode of Delivery

  On Campus
  Online

• Unit Coordinator

  Dr Eunjung KIM

Description

The emphasis of this unit is to provide students with conceptual and practical competency in the area of event operations management. The focus will be on developing skills and knowledge concerning different aspects of the management and operations of events, including event creation, design and staging, planning and scheduling, supply chain and location management, risk, safety and security, sustainability, marketing, media communications and performance evaluation. Practical examples will be provided to demonstrate the successful application of operations management in event contexts. Students will also gain practical knowledge and experience of event operations management during a short-term, work integrated learning placement in an event setting.

Prerequisite Rule

Students must have passed TSM2202.

Equivalent Rule

Unit was previously coded TSM5501

Learning Outcomes

On completion of this unit students should be able to:

1. Appraise the theoretical development of event studies and its relationship to the emergence of the event management profession.
2. Apply knowledge and awareness of global issues likely to impact upon the management and operations of events.
3. Plan the staging of an event from developing its initial concept and strategy, through to completion and evaluation.
4. Apply a critical understanding of contemporary events literature to an authentic event to inform recommendations for improvements.

Unit Content

1. Contemporary global issues in events literature.
2. Evolution of event operations management and significant research undertaken in a global context.
3. Creating, staging and designing events.
4. Planning and scheduling events.
5. Supply chain management and location management
6. Risk management and making events safe and secure.
7. Sustainable events.
8. Media and communications management.
9. Promotion of events and social media marketing.
10. Performance evaluation and feedback.
11. Future challenges and issues in event operations management.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

WIL - Internship, Clinical or Professional placement (off-campus)

Work done in an actual workplace in which the student applies discipline-specific knowledge and skills, supervised by an industry professional separate from an ECU campus or location.

Additional Learning Experience Information

Guest lecturers from event organisations are used in this unit to enhance the learning experiences of students by providing industry insights and networking opportunities. Students are also required to undertake a professionally supervised, work integrated learning experience of a minimum of 15 hours in an event setting.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.