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The commercialisation and professionalisation of sport has increased demand for university graduates with analytical and practical skills for managerial positions. This Sport Business major equips students with the knowledge, practical skills and transferable employability skills, including leadership, teamwork, critical thinking, communication and problem-solving, required to function as business professionals and industry leaders in contemporary sport agencies and organisations, as well as for managing their own sport business. It commences with an introduction to the sport industry and focuses on the application of key sport business principles including; marketing, sport delivery systems, strategic and human resource management, funding and finance, legal aspects, marketing analytics, sport venue and event management, and business research and planning. It also offers a range of situated learning experiences, including industry practicum placements, and community-interactive project work. Course exclusion: This major cannot be studied in the Bachelor of Sport, Recreation and Event Management.
This unit set information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the unit and unit set offerings, as these differ according to course delivery location.
On Campus at Joondalup
Online
SPM2111: Students will be required to complete a minimum of 20 hours at a host organisation and may be outside normal university hours. Students will undertake a work integrated learning practicum placement in one unit in a not-for-profit, incorporated sport organisation/club.
Some organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements.
Students are required to complete 20 hours per practicum at their host organisation. These hours may be outside normal university hours.
Students are required to submit a current resume, a statement addressing their suitability and may be required to attend an interview.
Students will be enrolled into SPM2111.
Students are provided with a Student Placement guide which details the expected behaviour and conduct while working in the host organisation.
Sport Association CEO, Sport Development Manager, Sport Event Manager, Sport Marketing & Sponsorship Manager, Sport Corporate Affairs Manager, Sport Communications Manager, Sport Membership Manager, Sport Club Manager, Player Manager, Sport Business Owner/Manager
Opportunities for graduates exist within a range of professional, commercial, not-for-profit and government sport organisations at local, state, national and international levels. Within these types of organisations, your role may involve managing aspects of sport clubs, businesses, associations and federations, sport facilities and venues, player and athlete development, sport programs, events and services, sales, communications and marketing or the hiring, training and supervising of staff.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| SPM2112 | Sport Delivery Systems | 15 |
| SPM2111 | Sport Organisation Management | 15 |
| SPM2610 | Marketing and Communications for the Service Industries | 15 |
| SPM3655 | Sport and Events Funding and Finance | 15 |
| SPM3113 | Sport and Leisure Law | 15 |
| MKT3820 | Marketing Analytics | 15 |
| SPM3114 | Sport Venues and Events | 15 |
| SPM3221 | Sport Business Planning | 15 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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