Chief Growth Officer Jo Draper
Mrs Draper has been serving in the role in an interim capacity since March 2025 and brings more than two decades of experience in senior marketing and communications roles across major organisations including HBF, iiNet and Water Corporation.
A respected leader in ECU's Growth, Engagement and Marketing (GEM) team, formerly known as Brand and Marketing (BAM), Mrs Draper was Manager of Brand, Marketing and Creative Services for 5 years, overseeing major projects, including the launch of ECU's 'Creative thinkers made here' brand platform in 2023 and brand refresh in early 2025.
Mrs Draper is widely recognised for her ability to lead high-performing teams and communicate brand purpose in meaningful and impactful ways.
Passionate about using brand and marketing to create positive change and help organisations become a force for good. Her personal purpose to "make lives better" is guided by her values of courage, curiosity, and harmony.
ECU is more than a brand, and ECU City is more than a campus - they represent a bold new chapter in education that will deliver world-class experiences for our students, equipping them with the skills they need to make a positive impact in their future career," Mrs Draper said.
"We have a once-in-a-lifetime opportunity to shape a visionary institution that leads with purpose, inspires creativity, and changes lives. I'm excited to lead ECU towards this future and ensure we provide an equitable, industry-connected university education that puts students at the heart of everything."
With a background that spans brand development, strategic leadership, campaign delivery, partnerships, behaviour change and coaching, Mrs Draper brings a comprehensive and future-focused perspective to the CGO role.
