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Unitset

Event Management Major

Code: MAAAHD

Whether its planning an international sporting match, business conference, art exhibition, corporate event, wedding expo, or local music festival, this major equips students with the knowledge and skills to pursue a career in event management.

With the increasing social, economic and political significance of high-profile events, employers are seeking university graduates with the skills and knowledge of event planning, marketing and strategic management, along with the employability skills of leadership, teamwork, communication and problem-solving, for managerial positions. This major commences with an introduction to the events industry and focuses on the application of key business principles, practices and skills including; marketing, communications and sponsorship, managing the service experience, human resource and strategic management, funding and finance, sport venue and event management, business events management, business research and evaluation, event staging, logistics, and operations management.

Availability

Availability

Joondalup

Offered

Mount Lawley

South West (Bunbury)

Online

Offered

Why choose ECU?

Good question. It's what other organisations ask our graduates every year....

Find out more

It's how we discovered that the quality of teaching here is the best in Western Australia. Being rated 5 stars by our graduates for 11 years in a row confirms that.

It's also how we learned from QILT that we’re Australia’s top ranked public university for student satisfaction.

And it's how we know that we're one of the best young universities in the world under 50 years old.

So the real question is, why not choose ECU?

Major details

Learning Outcomes

  1. Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
  2. Apply broad knowledge, with depth in discipline, to a range business situations, incorporating international/global/cultural perspectives.
  3. Collaborate effectively in team settings to produce measurable outcomes, including the ability to be able to evaluate team processes.
  4. Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology and transliteracy proficiency.
  5. Generate creative ideas for business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.
Structure

Structure

Unit Code Unit Title Credit Points
TSM2202Introduction to Event Management15
HOS2325Managing the Service Experience15
SPM2510Marketing and Communications for Sport and Events15
SPM3655Sport and Events Funding and Finance15
SPM3114Sport Venues and Events15
TSM3500Business Events Management15
BUS3100Business Research Practices15
TSM3501Event Operations Management15

Employment Opportunities

Career opportunities for graduates exist within a range of professional, not-for-profit, government and commercial sport, recreation, hospitality, tourism, arts and corporate organisations at local, state, national and international levels. Within these types of organisations, your role may involve managing aspects of marketing, communications, sponsorship, public relations, sales, venues, equipment, staging, logistics or the hiring, training and supervising of staff related to the management of events.

Possible future job titles

Event Manager, Events Coordinator, Events Officer, Events Business Manager, Events Operation Manager, Events Consultant, Conference Manager, Wedding Planner, Party Planner, Festival Manager, Corporate Events Manager, Exhibition Manager

This Major can be studied in the following courses

Events

Attending an ECU prospective student event is a great way to help you decide what to study.

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