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Bachelor of Marketing, Advertising and Public Relations

Course code Y99

Study a degree with a unique blend of marketing, advertising and public relations, in state-of-the-art facilities and utilising industry standard technology.

The combination of marketing, advertising and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining the employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry.

Marketing is directed towards the creation of best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition with Public Relations which develops communications practice in a variety of contexts.

Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.

Choose student type

Entry requirements

70 Indicative ATAR

ECU admission and English language requirements apply.

See Course Entry for further information.

Course code

Y99

Fees

Commonwealth supported - estimated 1st year indicative fee AUD $11,000

See Fees and Scholarships for further information

Duration

3 years full-time or part-time equivalent

See Course Details for further information.

Availability & Campus

JO ML BU OL
Full-time
Part-time
JO - Joondalup BU - South West ML - Mount Lawley OL - Online

See Course Details for further information.

Entry requirements

ECU admission and English language requirements apply.

See Course Entry for further information.

Course code

Y99

CRICOS code

077130J

Fees

International onshore - estimated 1st year indicative fee AUD $30,100

See Fees and Scholarships for further information

Duration

3 years full-time

See Course Details for further information.

Availability & Campus

JO ML BU OL
Full-time
Part-time
JO - Joondalup BU - South West ML - Mount Lawley OL - Online

See Course Details for further information.

Course Entry

Admission requirements you'll need to meet for this course.

Course Details

Choose student type

Semester availability

Semester 1: Study full-time at Joondalup

Semester 1: Study part-time at Joondalup

Semester 2: Study full-time at Joondalup

Semester 2: Study part-time at Joondalup

Semester availability

Semester 1: Study full-time at Joondalup

Semester 2: Study full-time at Joondalup

Course Structure

Marketing Core Units
Unit Code Unit Title Credit Points
MKT1600Marketing Principles & Practices15
MKT2605Promotional Marketing15
MKT2608Consumer Behaviour15
MKT2700Retail Marketing15
BUS3100Business Research Practices15
MKT3600New Product Development15
MKT3601Marketing Strategy15
Plus one (1) unit from:
MKT2805 ^Social Media Marketing15
MKT3606 ^Current Issues in Marketing15
Advertising Core Units
Unit Code Unit Title Credit Points
ADV1116Foundations of Advertising15
ADV2102Creative Strategy: Process and Execution15
ADV2107Strategic Branding15
ADV3112International Advertising15
ADV3125Advertising Practice15
ADV3406Media Buying and Planning15
Public Relations Core Units
Unit Code Unit Title Credit Points
PRN2110Foundations of Public Relations15
PRN2124Public Relations Event Management15
PRN2225Media Relations15
PRN3150Public Relations: Fashion, Music and the Arts15
PRN3160Social and Online Media Strategies 15
PRN3223Corporate Communication, Issues and Crises15
RECOMMENDED ELECTIVES
Unit Code Unit TitleCredit Points
Select 4 units from:
ADV2220Advertising Management15
ADV3120Current Issues in Marketing Communications15
BUS3700Business Study Tour15
CCA3104Professional Placement15
CMM3115Global Communications15
CMM3116Current Industry Analysis15
DES2101Design Practices: Identity15
DES2102Design Practices: Pre-press15
DES2106Design Practices: Typography15
DES3206Design Practices: Information and Advertising Design15
DES3208Design Practices: Project15
FBL3501Business Practicum15

Or any Level 2000 or Level 3000 unit with approval from the Course Coordinator.

Note: Enrolment into CCA3104, FBL3501, CMM3116 and/or BUS3700 (not offered every semester) is by application only.

^ Core Option

Y99|8

For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook

Course notes

Important course notes

Course Learning Outcomes

  1. Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
  2. Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
  3. Collaborate effectively in team settings to produce measurable outcomes.
  4. Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
  5. Generate creative ideas for business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.

Professional Recognition

Accredited by: Australian Marketing Institute (AMI)

Fees and Scholarships

Choose student type

AUD $11,000 *

* Commonwealth supported - estimated 1st year indicative fee

The 'Estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the amount you’ll need to pay. ECU fees are adjusted annually.

AUD $30,100 *

* International onshore - estimated 1st year indicative fee

The 'Estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the amount you’ll need to pay. ECU fees are adjusted annually.

Scholarships

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.

Find a scholarship

Career Opportunities

This combination of three disciplines in one course equips graduates with a competitive career advantage across a wide range of industries. Additionally, students have the ability to focus on areas of interest through the selection of four elective units. Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors.

Possible future job titles

Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher, Public Relations Manager

Student
stories

  • "I’ve always had an interest in marketing, advertising and PR"
    Pia Campbell
    Pia CampbellMarketing, Advertising and PR graduate

    Marketing, Advertising and PR work hand-in-hand in the real world, so it made sense to unite them at uni too. The combined degree at ECU allowed me to study all three. We experienced the end-to-end process from PR consultant, to journalist, to publishing in classes that mirrored the real world. One of my units was held in an awesome computer lab where we were plugged in to live blogs and industry news – this was a great way to learn how to write a timely and successful press release.

  • "ECU offers a high level of support for my studies"
    Jarni Lee
    Jarni McGuireBachelor Marketing, Advertising and Public Relations

    The skills I have developed throughout my time at ECU have been invaluable. I was fortunate enough to complete an internship within the ECU’s Corporate Marketing and Events Team, which gave me the opportunity to apply my learnings from my studies in a real world environment.

    Balancing family, work and study has been the biggest obstacle during my studies, however ECU offers a high level of support to enable me to keep pursuing my studies and move forward with a smile on my face.

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