School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Entrepreneurship, Innovation and Creativity
  • Unit Code

    MBA6090
  • Year

    2018
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Prof Fang ZHAO

Description

Given the complexity, pace and nature of change in modern workplaces, relevancy and survival is contingent on the ability of leaders to create cultures and climate which embrace entrepreneurship, innovation and creativity. These approaches are important in that they are more holistic, and require shifts in thinking and planning from the immediate and short-term, to developing and maintaining sustainable growth. This unit will provide students with the opportunity to assess innovations, accurately identify and plan for business opportunities, account for resources and manage risk in commencing a new business venture. The unit brings together and build on theories and practice gained from earlier units in the course, and aims to integrate previous learning in the context of building, organising and positioning businesses for success.

Prerequisite Rule

Students must pass 120 credit points

Learning Outcomes

On completion of this unit students should be able to:

  1. Navigate change.
  2. Justify the value proposition of an entrepreneurial enterprise, given environmental influences.
  3. Appraise the influencing factors (i.e. the enablers and barriers) to progress.
  4. Work towards developing an entrepreneurial culture.
  5. Initiate innovation in corporate programs (i.e. products and services).
  6. Synthesise strategic thinking, visioning and leadership.

Unit Content

  1. Managing entrepreneurial growth.
  2. Innovation and creativity.
  3. Disruptive technology and innovation.
  4. The entrepreneurial mindset and process.
  5. Pitching and presentation.
  6. The deal: Valuation, structure and negotiation.
  7. Sources of funding: obtaining venture and growth capital.
  8. Financial preparations.
  9. Resourcing entrepreneurial ventures.
  10. Building new venture capabilities: the entrepreneurial leaders and team.
  11. The business plan.
  12. Opportunity assessment, commercialisation approaches and business models.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 1Not Offered13 x 3 hour seminarNot Offered
Semester 213 x 3 hour seminar13 x 3 hour seminarNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

In this unit, students will gain an understanding of the entrepreneurial mindset and processes to bring creative and innovative business ideas to market. Students will be immersed in real workplace situations and project-based activities to improve their business skills and consolidate their learning. The teaching and learning approach is student-centred; the work required for this unit will take place independently and in groups.

In on-campus mode, the unit will make use of a mixed mode approach to delivery: a mixture of face-to-face plenary and special topic sessions delivered by guest speakers from industry, online readings and activities and facilitated workshops.

Off-campus students will access the unit through the Blackboard Learning Management System and will work independently and in teams to meet unit objectives. Regular internet access is required as extensive use will be made of the discussion board functionality.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentIndividual Assignment40%
PresentationPitch presentation20%
ProjectBusiness Plan40%
ONLINE
TypeDescriptionValue
AssignmentIndividual Assignment40%
PresentationPitch presentation20%
ProjectBusiness Plan40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

MBA6090|2|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Entrepreneurship, Innovation and Creativity
  • Unit Code

    MBA6090
  • Year

    2018
  • Enrolment Period

    2
  • Version

    3
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Prof Fang ZHAO

Description

Given the complexity, pace and nature of change in modern workplaces, relevancy and survival is contingent on the ability of leaders to create cultures and climate which embrace entrepreneurship, innovation and creativity. These approaches are important in that they are more holistic, and require shifts in thinking and planning from the immediate and short-term, to developing and maintaining sustainable growth. This unit will provide students with the opportunity to assess innovations, accurately identify and plan for business opportunities, account for resources and manage risk in commencing a new business venture. The unit brings together and builds on theories and practice gained from earlier units in the course, and aims to integrate previous learning in the context of building, organising and positioning businesses for success.

Prerequisite Rule

Students must have passed 120 credit points

Learning Outcomes

On completion of this unit students should be able to:

  1. Pitch an innovative entrepreneurial vision that can be commercialised in the near future to key stakeholders.
  2. Develop an entrepreneurial venture plan collaboratively to convert innovative ideas into products/services deploying entrepreneurial processes.
  3. Mitigate issues and challenges when growing an entrepreneurial business in a dynamic and competitive environment.
  4. Justify an entrepreneurial idea or venture considering the ethical and social consequences.

Unit Content

  1. The entrepreneurial mindset and process.
  2. Innovation and creativity.
  3. Digital entrepreneurship.
  4. Managing and growing an entrepreneurial firm.
  5. Developing and pitching innovative ideas.
  6. Feasibility analysis.
  7. Developing business models.
  8. Financial preparations.
  9. Resourcing entrepreneurial ventures.
  10. Building new venture capabilities: the entrepreneurial leaders and team.
  11. Writing an entrepreneurial venture plan.
  12. Social entrepreneurship. Women entrepreneurship.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 1Not Offered13 x 3 hour seminarNot Offered
Semester 213 x 3 hour seminar13 x 3 hour seminarNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

In this unit, students will gain an understanding of the entrepreneurial mindset and processes to bring creative and innovative business ideas to market. Students will be immersed in real workplace situations and project-based activities to improve their business skills and consolidate their learning. The teaching and learning approach is student-centred; the work required for this unit will take place independently and in groups.

In on-campus mode, the unit will make use of a mixed mode approach to delivery: a mixture of face-to-face plenary and special topic sessions delivered by guest speakers from industry, online readings and activities and facilitated workshops.

Online students will work independently and in teams to meet unit objectives. Regular internet access is required as extensive use will be made of the discussion board functionality.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
PresentationPitch Innovative Ideas40%
ProjectBusiness Plan40%
Reflective PracticeTeamwork Reflection20%
ONLINE
TypeDescriptionValue
PresentationPitch Innovative Ideas40%
ProjectBusiness Plan40%
Reflective PracticeTeamwork Reflection20%

Core Reading(s)

  • Timmons, J. (2011). New venture creation: Entrepreneurship for the 21st century - a Pacific Rim perspective. North Ryde, N.S.W.: McGraw-Hill Higher Education.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

MBA6090|3|2