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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Retailing is an exciting and dynamic business. The retail sector is a major employer, is of economic significance and part of the everyday life of consumers. In this unit we examine retail marketing from the birth of modern retailing to the challenges and opportunities facing today's retailers. The unit is built on a foundation of retail marketing theory and covers retail marketing from both a marketplace [traditional] and a marketspace [online] perspective. The unit, through a case study approach, explores the key success factors of a diverse range of retailers at a local and an international level. The unit covers market selection, the service nature of retailing, channels of distribution, pricing, place considerations, merchandising, loyalty, and branding. The unit objective is to equip students with the necessary skills to manage the challenges of modern retailing. Students experience context based assignments, working in teams with clients in either the traditional or internet retail space.
Students must pass 1 units from MKT1600
Unit was previously coded MKT2603, MKT3550
On completion of this unit students should be able to:
On-campus students attend athree hour seminar. Readings as well as activities will be allocated for completion prior to class. The seminar will involve explanations, case study discussions and class activities. Students will be expected to take part in class discussions and attend a retail practicum during semester.
Off-campus students will access materials via Blackboard. Students will be required to share and participate in discussions via Blackboard.
INDUSTRY ENGAGEMENT: Class activities will be conducted with an industry focus, utilising a case study appraoch for both on and off campus students. The unit is heavily engaged with the retail sector and examples of real life industry situations are discussed and applied within the unit.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Assignment | Assignment | 40% |
| Examination | Examination | 45% |
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Assignment | Assignment | 40% |
| Examination | Examination | 45% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT2700|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Retailing is an exciting and dynamic business. The retail sector is a major employer, is of economic significance and part of the everyday life of consumers. In this unit we examine retail marketing from the birth of modern retailing to the challenges and opportunities facing today's retailers. The unit is built on a foundation of retail marketing theory and covers retail marketing from both a marketplace [traditional] and a marketspace [online] perspective. The unit, through a case study approach, explores the key success factors of a diverse range of retailers at a local and an international level. The unit covers market selection, the service nature of retailing, channels of distribution, pricing, place considerations, merchandising, loyalty, and branding. The unit objective is to equip students with the necessary skills to manage the challenges of modern retailing. Students experience context based assignments, working in teams with clients in either the traditional or internet retail space.
Students must pass 1 units from MKT1600
Unit was previously coded MKT2603, MKT3550
On completion of this unit students should be able to:
On-campus students attend athree hour seminar. Readings as well as activities will be allocated for completion prior to class. The seminar will involve explanations, case study discussions and class activities. Students will be expected to take part in class discussions and attend a retail practicum during semester.
Off-campus students will access materials via Blackboard. Students will be required to share and participate in discussions via Blackboard.
INDUSTRY ENGAGEMENT: Class activities will be conducted with an industry focus, utilising a case study appraoch for both on and off campus students. The unit is heavily engaged with the retail sector and examples of real life industry situations are discussed and applied within the unit.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Assignment | Assignment | 40% |
| Examination | Examination | 45% |
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Assignment | Assignment | 40% |
| Examination | Examination | 45% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT2700|1|2