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Dr Stephanie Meek

Lecturer

Contact Information Telephone: +61 8 6304 2509, Email: s.meek@ecu.edu.au, Campus: Joondalup, Room: JO2.249
Staff Member Details
Telephone: +61 8 6304 2509
Email: s.meek@ecu.edu.au
Campus: Joondalup  
Room: JO2.249  

 

Dr Stephanie Meek is a Lecturer in the School of Business and Law

Background

Current teaching

  • SBL1400 Introduction to Business Analytics
  • BUS3100 Business Research Practices
  • MKT3120 International Marketing
  • MKT3604 Social and Not for Profit Marketing
  • MKT2700 Retail Marketing

Professional associations

  • Australian Marketing Institute (AMI) Certified Practicing Marketer
  • Higher Education Teaching and Learning (HETL)
  • AMI Awards for Marketing Excellence Judging panel

Research areas and interests

  • Online brand community consumer behaviour
  • Brand management
  • Digital marketing
  • Work integrated learning environment
  • Data analytics

Awards and recognition

  • Vice-Chancellor’s Learning and Teaching Award for Engagement in Learning and Teaching (2017)

Qualifications

  • Doctor of Philosophy, Edith Cowan University, 2016.

Research

Recent Research Grants

  • Enabling the development of enterprise skills among higher education students through work integrated learning (WIL) in micro-businesses and co-working spaces.,  Edith Cowan University,  ECU Industry Engagement Grant,  2019 - 2020,  $78,953.
  • Exploring the Swan Valley Wine Region’s Destination Brand Identity: A Multi-Methods Approach involving local, interstate and international visitor analysis.,  Edith Cowan University,  ECU Industry Engagement Grant,  2019 - 2020,  $35,469.
  • Enhancing graduate employability through the development of a capabilities/skills framework and supervisor assessment tools to standardise industry feedback and inform work-integrated learning curriculum design.,  Australian Business Deans Council,  Grant,  2018 - 2020,  $9,994.
  • Working together to achieve better Work Integrated Learning outcomes: Improving productivity through better employer involvement,  Australian Chamber of Commerce and Industry,  PET Industry Initiatives Grant,  2014 - 2015,  $25,000.

Recent Publications (within the last five years)

Journal Articles

  • Meek, S., Ogilvie, M., Lambert, C., Ryan, M., (2018), Contextualising Social Capital in Online Brand Communities. Journal of Brand Management, n/a(n/a), n/a, DOI: 10.1057/s41262-018-00145-3.
  • Meek, S., Lambert, C., Ryan, M., Ogilvie, M., (2018), Social capital: An influence on critical to success factors in online brand communities. International Journal of Web Based Communities, 14(3), 268-288, Inderscience, DOI: 10.1504/IJWBC.2018.094920.

Conference Publications

  • Meek, S., Shen, K., (2017), The Antecedents and Outcomes of Identifiability in Online Brand Communities. Proceedings of the 17th International Conference on Electronic Business, 258-263, United Arab Emirates, University of Wollongong in Dubai.
  • Meek, S., Ryan, M., Ogilvie, M., Lambert, C., (2016), Online Brand Communities: The Key to making them Succeed. Marketing in a Post-Disciplinary Era, 952-958, Christchurch, New Zealand, University of Canterbury.
  • Meek, S., (2016), Is it ethical to use fear appeals when advertising services to a vulnerable audience?. Marketing in a Post-Disciplinary Era, 803-810, Christchurch, New Zealand, University of Canterbury.
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