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Dr Stephanie Meek

Lecturer

Contact Information Telephone: +61 8 6304 2509, Email: s.meek@ecu.edu.au, Campus: Joondalup, Room: JO2.249
Staff Member Details
Telephone: +61 8 6304 2509
Email: s.meek@ecu.edu.au
Campus: Joondalup  
Room: JO2.249  

 

Dr Stephanie Meek is a Lecturer in the School of Business and Law

Background

Current teaching

  • SBL1400 Introduction to Business Analytics
  • BUS3100 Business Research Practices
  • MKT3120 International Marketing
  • MKT3604 Social and Not for Profit Marketing
  • MKT2700 Retail Marketing

Professional associations

  • Australian Marketing Institute (AMI) Certified Practicing Marketer
  • Higher Education Teaching and Learning (HETL)
  • AMI Awards for Marketing Excellence Judging panel

Research areas and interests

  • Online brand community consumer behaviour
  • Brand management
  • Digital marketing
  • Work integrated learning environment
  • Data analytics

Awards and recognition

  • Vice-Chancellor’s Learning and Teaching Award for Engagement in Learning and Teaching (2017)

Qualifications

  • Doctor of Philosophy, Edith Cowan University, 2016.

Research

Recent Research Grants

  • Working together to achieve better Work Integrated Learning outcomes: Improving productivity through better employer involvement,  Australian Chamber of Commerce and Industry,  PET Industry Initiatives Grant,  2014 - 2015,  $25,000.

Recent Publications (within the last five years)

Conference Publications

  • Meek, S., Shen, K., (2017), The Antecedents and Outcomes of Identifiability in Online Brand Communities. Proceedings of the 17th International Conference on Electronic Business, 258-263, United Arab Emirates, University of Wollongong in Dubai.
  • Meek, S., (2016), Is it ethical to use fear appeals when advertising services to a vulnerable audience?. Marketing in a Post-Disciplinary Era, 803-810, Christchurch, New Zealand, University of Canterbury.
  • Meek, S., Ryan, M., Ogilvie, M., Lambert, C., (2016), Online Brand Communities: The Key to making them Succeed. Marketing in a Post-Disciplinary Era, 952-958, Christchurch, New Zealand, University of Canterbury.
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