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Dr Stephanie Meek

Lecturer

Staff Member Details
Telephone: +61 8 6304 2509
Email: s.meek@ecu.edu.au
Campus: Joondalup  
Room: JO2.249  
ORCID iD: https://orcid.org/0000-0003-0427-3316

Dr Stephanie Meek is a Lecturer in the School of Business and Law.

Key Research Areas

  • Online brand communities
  • Online reviews and the power of ‘Likes’
  • Swan Valley Wine Region and destination brand identity
  • Diversity awareness

Biography

Dr Stephanie Meek is a Lecturer and Researcher in the School of Business and Law at ECU. Her research interests include work-integrated learning in higher education, improving business curricula to enhance graduate employability, interactive internet-based consumer behaviour, the persuasive contextual attributes of online communication and data driven marketing. Stephanie has extensive experience with mixed methods research, and proven skills in scale development. Stephanie has been involved in a number of collaborative research projects including the development of a comprehensive report for the Department of Defence on mass influence and Chief Investigator on an industry supported project investigating enterprise capabilities critical for new workers within the micro-business environment.  She was also Lead Chief Investigator on an industry engagement funded project to identify the level of brand identity and brand awareness of the Swan Valley Wine Region, presenting key findings at the 2021 Swan Valley and Culinary Wine Symposium.

Dr Meek regularly represents ECU as the facilitator of a range of Digital Marketing Workshops for international partners, Uni-prep students, and local businesses, and is a regular reviewer for a number of high ranked academic journals. She is a Certified Practicing Marketer with the Australian Marketing Institute (AMI), a regular Head Judge for the AMI Awards for Marketing Excellence and was appointed to the AMI State Committee in 2019. Stephanie is a member of the Australian Collaborative Education Network (ACEN), and the Higher Education Teaching and Learning Association (HETL). She is also the recipient of the Vice-Chancellor’s Learning and Teaching Award for Engagement in Learning and Teaching 2017. Stephanie has comprehensive industry experience in management, marketing, and advertising.

Theme Two: Society and Culture; Consumer behaviour, Brand management

Theme Four: Securing Digital Futures; Data analytics, Digital marketing

2017 - Vice-Chancellor’s Learning and Teaching Award for Engagement in Learning and Teaching

  • Australian Marketing Institute (AMI) Certified Practicing Marketer
  • Higher Education Teaching and Learning (HETL)
  • AMI Awards for Marketing Excellence Judging panel

Qualifications

  • Doctor of Philosophy, Edith Cowan University, 2016.

Research Outputs

Reports

  • Seet, P., Klarin, A., Jones, J., Johnstone, M., Wilk, V., Meek, S., O'Brien, S. (2024). Expanding Australia’s Defence Capabilities for Technological Asymmetric Advantage in Information, Cyber and Space in the Context of Accelerating Regional Military Modernisation: A Systemic Design Approach. Joondalup. Edith Cowan University. https://doi.org/10.25958/arsh-4072.

Journal Articles

  • Jackson, D., Riebe, L., Meek, S., Ogilvie, M., Kuilboer, A., Murphy, L., Collins, N., Lynch, K., Brock, M. (2023). Using an industry-aligned capabilities framework to effectively assess student performance in non-accredited work-integrated learning contexts. Teaching in Higher Education, 28(4), 802-821. https://doi.org/10.1080/13562517.2020.1863348.

Reports

  • Seet, P., Johnstone, M., Jones, J., Klarin, A., Wilk, V., Meek, S., Marceddo, T. (2023). Competing in the Grey Zone: Hybrid warfare Opportunities and Strategies for the Australian Army. Joondalup, WA. Edith Cowan University.

Journal Articles

  • Wilk, V., Lambert, C., Meek, S. (2022). Online Brand Detraction in an Online Opinion Platform. International Journal of Hospitality Management, 107(October 2022), Article number 103345. https://doi.org/10.1016/j.ijhm.2022.103345.
  • Jackson, D., Shan, S., Meek, S. (2022). Employer development of professional capabilities among early career workers and implications for the design of work-based learning. The International Journal of Management Education, 20(3), article number 100692. https://doi.org/10.1016/j.ijme.2022.100692.
  • Madugoda Gunaratnege, S., Cripps, H., Meek, S., Ryan, M. (2022). A comparison of Australians, Chinese and Sri Lankans’ payment preference at Point-of-Sale. Marketing Intelligence and Planning, 40(1), 18-32. https://doi.org/10.1108/MIP-07-2021-0235.
  • Jackson, D., Shan, S., Meek, S. (2022). Enhancing graduates’ enterprise capabilities through work-integrated learning in co-working spaces.. Higher Education, 84(1), 101-120. https://doi.org/10.1007/s10734-021-00756-x.

Journal Articles

  • Meek, S., Wilk, V., Lambert, C. (2021). A big data exploration of the informational and normative influences on the helpfulness of online restaurant reviews. Journal of Business Research, 125(March 2021), 354-367. https://doi.org/10.1016/j.jbusres.2020.12.001.
  • Jackson, D., Meek, S. (2021). Embedding work-integrated learning into accounting education: the state of play and pathways to future implementation. Accounting Education: An International Journal, 30(1), 63-85. https://doi.org/10.1080/09639284.2020.1794917.

Reports

  • Dowse, A., Wilk, V., Meek, S., Jacques, C., McLaughlin, C., Jaunzems, K. (2021). Understanding Mass Influence: Three Case Studies of Contemporary Mass Influence Activities. Australia. Department of Defence.
  • Meek, S., Jacques, C. (2021). Understanding Mass Influence: A case study of Cambridge Analytica as a contemporary mass influence campaign. Australia. Department of Defence.

Reports

  • Jackson, D., Riebe, L., Meek, S., Ogilvie, M., Kuilboer, A., Murphy, L., Collins, N., Lynch, K., Brock, M., Russo, K. (2020). Enhancing graduate employability through the development of a capabilities framework and standardised assessment tools for work-integrated learning. Australia. Australian Business Deans Council.
  • Jackson, D., Shan, S., Meek, S. (2020). Enabling The Development Of Enterprise Capabilities Among Higher Education Students Through Work-Integrated Learning In Coworking Spaces. Australia. Spacecubed.

Journal Articles

  • Meek, S., Ogilvie, M., Lambert, C., Ryan, M. (2019). Contextualising social capital in online brand communities. Journal of Brand Management, 26(4), 426-444. https://doi.org/10.1057/s41262-018-00145-3.
  • Meek, S., Ryan, M., Lambert, C., Ogilvie, M. (2019). A multidimensional scale for measuring online brand community social capital (OBCSC). Journal of Business Research, 100(2019), 234-244. https://doi.org/10.1016/j.jbusres.2019.03.036.

Journal Articles

  • Meek, S., Lambert, C., Ryan, M., Ogilvie, M. (2018). Social capital: An influence on critical to success factors in online brand communities. International Journal of Web Based Communities, 14(3), 268-288. https://doi.org/10.1504/IJWBC.2018.094920.

Conference Publications

  • Maccarthy, M., Meek, S. (2018). Cathecting with your AR15: The Transcendent Experience. Conference Proceedings ANZMAC 2018 (168-171). Australia New Zealand Marketing Academics Conference (ANZMAC). https://ro.ecu.edu.au/ecuworkspost2013/8331.

Conference Publications

  • Meek, S., Shen, K. (2017). The Antecedents and Outcomes of Identifiability in Online Brand Communities. Proceedings of the 17th International Conference on Electronic Business (258-263). University of Wollongong in Dubai.

Conference Publications

  • Meek, S. (2016). Is it ethical to use fear appeals when advertising services to a vulnerable audience?. Marketing in a Post-Disciplinary Era (803-810). University of Canterbury.
  • Meek, S., Ryan, M., Ogilvie, M., Lambert, C. (2016). Online Brand Communities: The Key to making them Succeed.. Marketing in a Post-Disciplinary Era (952-958). University of Canterbury.

Research Projects

  • Empowering the open source intelligence (OSINT) analyst through explainable models, Department of Jobs, Tourism, Science and Innovation, Grant, 2023 ‑ 2025, $12,500.
  • Non-State Actors and the Cybersecurity Dilemma: is De-escalation Possible?, Cyber Security Research Centre Ltd, Cyber Security Research Centre Masters Scholarship, 2022 ‑ 2024, $120,000.
  • Supporting Government and ADF activities in the ‘Grey Zone’: Hybrid Warfare Roles and Opportunities for the Australian Army, Department of Defence - Australian Army, Australian Army Research Scheme, 2022 ‑ 2024, $25,000.
  • The development and validation of a multidimensional diversity awareness scale (DAS): A Universal model, Edith Cowan University, ECU Early Career Researcher Grant – 2020, 2020 ‑ 2021, $17,378.
  • Multi-Party Collaborative Project for Three Case Studies of Mass Influencing Organisations, Defence Science and Technology Group of the Department of Defence, Grant, 2021, $35,000.
  • Enhancing graduate employability through the development of a capabilities/skills framework and supervisor assessment tools to standardise industry feedback and inform work-integrated learning curriculum design., Australian Business Deans Council, Grant, 2018 ‑ 2020, $9,994.
  • Exploring the Swan Valley Wine Region’s Destination Brand Identity: A Multi-Methods Approach involving local, interstate and international visitor analysis., Edith Cowan University, ECU Industry Engagement Grant, 2019 ‑ 2020, $20,000.
  • Enabling the development of enterprise skills among higher education students through work integrated learning (WIL) in co-working spaces., Edith Cowan University, ECU Industry Engagement Grant, 2019 ‑ 2020, $22,500.
  • Working together to achieve better Work Integrated Learning outcomes: Improving productivity through better employer involvement, Australian Chamber of Commerce and Industry, PET Industry Initiatives Grant, 2014 ‑ 2015, $25,000.

Research Student Supervision

Associate Supervisor

  • Master of Business by Research, An Exploration of the Artist’s and the Consumer’s Online Art Storytelling: A Narrative Transportation Theory Perspective
  • Doctor of Philosophy, Exploring the determinants of mobile network continuance intention among subscribers in Bangladesh: An emerging economy perspective
  • Doctor of Philosophy, Millennials' and generation Z's sustainable fashion purchasing: The role of brand marketing communications, perceived brand authenticity, and customer brand engagement

Associate Supervisor

  • Master of Business by Research, Semi-State and Non-State Actors, the Transnational Trade in Cyberweapons, and the Cybersecurity Dilemma
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