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Advertising Major

Code MAAAJP

Advertising is a discipline that combines strategic thinking, creativity, communication and science with potential career paths through advertising agencies and commercial organisations.

The Advertising major includes creative strategy, design elements, channel planning and specific communications research to develop and showcase a students individual strengths. The major addresses the discipline as a communication specialism rather than a sub-section of a marketing plan.

Code

MAAAJP

Availability & Campus

JO ML BU OL
JO - Joondalup BU - South West ML - Mount Lawley OL - Online

Professional Recognition

Details

Structure

Students must complete eight (8) units totalling 120 credit points:

Year 1 - Semester 1
Unit Code Unit Title Credit Points
ADV1116Foundations of Advertising15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
ADV1125Advertising Research15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
ADV2107Strategic Branding15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
ADV2220Advertising Management15
Year 3 - Semester 1
Unit Code Unit Title Credit Points
ADV3122Creative Strategy: Process and Execution15
ADV3426Channel Planning 15
Year 3 - Semester 2
Unit Code Unit Title Credit Points
ADV3112International Advertising15
ADV3125Advertising Practice15

For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook

Notes

Important notes

Learning Outcomes

  1. CLOs and mapping completed at course level and can be located in the new Bachelor of Media and Communication proposal.

Career Opportunities

Possible future job titles

Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director

This Major can be studied in the following courses

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