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Bachelor of Media and Communication

Course code W63

Employers are looking for people who can think strategically, be creative, communicate strongly, work in teams and problem-solve. Skills you’ll be developing when you study our Media and Communication degree.

Here, you’ll be multi-skilling, working with peers on diverse and exciting projects and adapting to an ever-changing media world. Students acquire knowledge about the cultural impact of the media and gain critical insights to make a meaningful contribution to the local and global communication industries and wider society.
We encourage flexibility, so you can specialise in Advertising, Broadcasting and Digital Journalism, Media and Cultural Studies, Public Relations, Photomedia or Screen Production. Or maybe two of these areas. Or pair one with a major from Arts or Design. It’s your journey, so choose where you want to go!
Whatever your chosen path, you can expect to be guided by highly qualified staff, including award-winning practitioners, teachers, and world standard cultural studies academics.
You’ll have opportunities for placements and real-world projects, thanks to our strong links with industry. And the students you meet and work with at ECU will probably become industry colleagues of the future.

Why ECU?

  • QILT logo

    ECU top in teaching quality

    For the fifth year in a row, ECU has received the top undergraduate teaching quality ranking of all 37 public universities in Australia.

    ECU was also the top-ranked public university in Australia for undergraduate skills development for the sixth year in a row.

    View QILT results.

  • The Good Universities Guide 2021

    Good Universities Guide

    In the 2021 Good Universities Guide, ECU graduates have given us a 5-star rating for teaching quality, skills development, student support, learning resources, learner engagement and overall student experience.

    The 5-star rating for undergraduate teaching quality has now been achieved for 14 straight years.

    Read more about the Good Universities Guide.

  • THE Impact Rankings 2020

    THE Impact Rankings

    ECU has been ranked number 9 in the world for Quality Education and is in the top 100 overall in the 2020 Times Higher Education (THE) Impact rankings, showing how the global higher education sector is working towards the United Nations' Sustainable Development Goals.

    Read more about the THE Impact Rankings

  • THE World University Rankings 2020 Top 100 Young

    THE Young University Rankings

    ECU has been ranked in the world's top 100 universities under 50 years old in the 2020 Times Higher Education (THE) Young Universities Rankings, THE World University Rankings.

Course overview

Choose student type

Entry requirements

70 Indicative ATAR

ECU admission and English language requirements apply.

See Course Entry for further information.

Course code

W63

Fees

Commonwealth supported - estimated 1st year indicative fee AUD $11,250

See Fees and Scholarships for further information.

Duration

3 years full-time or part-time equivalent

See Course Details for further information.

Availability & Campus

Semester 1 Semester 2
Joondalup
Mount Lawley FT PT FT PT
South West
Online FT PT FT PT
FT - Full-time PT - Part-time

Entry requirements

ECU admission and English language requirements apply.

See Course Entry for further information.

Course code

W63

CRICOS code

0100520

Fees

International students - estimated 1st year indicative fee AUD $30,900

See Fees and Scholarships for further information.

Duration

3 years full-time or part-time equivalent

See Course Details for further information.

Availability & Campus

Semester 1 Semester 2
Joondalup
Mount Lawley FT FT
South West
Online FT PT FT PT
FT - Full-time PT - Part-time

Course Entry

Admission requirements you'll need to meet for this course.

  • The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.

    One or more of the majors in this course has admission requirements. Refer to the major for more information.

    All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

    • AQF Cert IV;
    • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
    • Special Tertiary Admissions Test;*
    • University Preparation Course;*
    • Indigenous University Orientation Course;*
    • Aboriginal University Readiness Assessment; or*
    • Experience Based Entry Scheme.*

    * Further information can be found on the Study course entry page.

    For international students, requirements include your secondary school results.

  • English competency requirements may be satisfied through completion of one of the following:

    • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
    • Special Tertiary Admissions Test;*
    • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
    • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
    • University Preparation Course;
    • Indigenous University Orientation Course;*
    • Aboriginal University Readiness Assessment;*
    • AQF Diploma, Advanced Diploma or Associate Degree;
    • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
    • Other tests, courses or programs defined on the English Proficiency Bands page.

    * Further information can be found on the Study course entry page.

Course Details

Choose student type

Semester availability

Semester 1: Study full-time at Mount Lawley or Online

Semester 1: Study part-time at Mount Lawley or Online

Semester 2: Study full-time at Mount Lawley or Online

Semester 2: Study part-time at Mount Lawley or Online

Semester availability

Semester 1: Study full-time at Mount Lawley or Online

Semester 1: Study part-time Online

Semester 2: Study full-time at Mount Lawley or Online

Semester 2: Study part-time Online

Course Structure

Students will be required to complete eight core units (120 credit points)

Year 1 - Semester 1
Unit Code Unit Title Credit Points
SAH1100Communicating Ideas15
SAH1150Creativity15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
SAH1200Media and Culture15
SAH1250Storytelling and Meaning15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
SAH2110Identity15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
SAH2200Audience Perception and Experience15
Year 3 - Semester 1
Unit Code Unit Title Credit Points
SAH3100Personal and Professional Planning15
Year 3 - Semester 2
Unit Code Unit Title Credit Points
SAH3200Industry and Community 15

Students are also required to complete an eight unit major from within the Bachelor of Media and Communication: Broadcasting and Digital Journalism, Screen Production, Photomedia, Advertising, Media & Cultural Studies, Public Relations or Screen Studies.

Students are required to complete remaining credit points in the form of either an eight unit major, minor(s), and/or elective units. These may be selected from anywhere within the university. Units in this course should be completed in year sequence (e.g. all first-year units should be completed before proceeding to second-year units).

W63|2

For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook

Majors you can study in this course

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

Course notes

Important course notes

  • In the core unit SAH3200 Industry and Community (which is mandatory for all those who enrol in the Media and Communication degree) students will produce work in the form of presentation, performance, exhibition, strategic report or research project that will be driven and assessed by a community and/or industry representative. Projects can also be carried out in teams and be based on an industry/community problem. The unit requires students to engage in authentic project management process as they develop their project, analysing needs and appropriate methods, developing design and implementation plans and critically evaluating results, establishing clear metrics and responding to criteria. Also, individual majors embed at at least one capstone unit such as in the Broadcasting and Digital Journalism major where the final third year unit is a capstone project.

    Students also have the option to undertake the unit CCA3104 Professional Placement, as an elective, which provides students with an opportunity to undertake a workplace internship.

Course Learning Outcomes

  1. Apply broad discipline knowledge to a range of theoretical and technical/practical Media and Communication situations
  2. Think critically to analyse, interpret and conceptualise/synthesise complex Media & Communication knowledge/problems
  3. Think creatively to anticipate challenges and generate Media and Communication solutions/responses
  4. Use digital technologies and Media and Communication related literacy to access, evaluate and synthesise relevant information from multiple sources
  5. Communicate Media and Communication knowledge and ideas clearly, coherently and with independence
  6. Demonstrate a global outlook with respect for cultural diversity, including Indigenous cultural competence
  7. Work collaboratively and demonstrate initiative to implement social, sustainable, and ethical values through appropriate disciplinary methods
  8. Demonstrate autonomy, accountability and judgement for own learning and scholarship and/or professional practice

Need some help deciding what to study?

Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.

Fees and Scholarships

Choose student type

AUD $11,250 *

* Commonwealth supported - estimated 1st year indicative fee

The 'Estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.

AUD $30,900 *

* International students - estimated 1st year indicative fee

The 'estimated 1st year indicative fee' is provided as a guide only, and has been calculated based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for each individual unit you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.

Scholarships

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.

Find a scholarship

Career Opportunities

This degree provides students with advanced communication and critical engagement skills that are essential in a wide range of professions.

Possible future job titles

Broadcaster, Journalist, Writer, Public Relations Consultant, Communications Officer, Film Maker, Script Writer, Social Media Analyst, Content Creator, Media Commentator

Courses you can consider if you are interested in progressing further in this area.

Become World Ready

Explore your options

  • Meet students from our Advertising, Screen Studies, Media and Cultural Studies and Broadcasting courses who are studying at ECU Mount Lawley.

  • Highlights from ArtsHum, the annual exhibition and awards show for our School of Arts and Humanities.

Student stories

  • Kohen Grogan

    Kohen Grogan

    ECU Communication graduate & Founder, Yappy Group

    "My ECU degree gave me the flexibility to gain a wide range of skills that enable success in the world of business"

    The reason I chose a Bachelor of Communication at ECU was because I didn't really know what I wanted to do. There was flexibility within the course – instead of forcing me to specialise straight away, I had the chance to try a range of disciplines and then pick the areas I was most interested in.

    I even did some acting units from WAAPA. Being able to communicate effectively and speak in public is such an important skill to learn.

  • Jerrie Demasi

    Jerrie Demasi

    ECU Broadcasting graduate & Channel 9 Perth News presenter

    "I chose ECU because it is simply the best option for studying broadcasting in WA"

    You get so much hands-on experience and real-world advice from lecturers and tutors who are often professionals in the industry.

    The lecturers offered a no-nonsense approach to the industry and really prepared me for a field of work that is not glamorous and not for the faint-hearted.

    I had no misconceptions about what I was signing up for which made me feel more than prepared for work experience. I have stayed in contact with my lecturer and she continues to help me with my career decisions – even today.

  • Claire Martin

    Claire Martin

    ECU Photomedia graduate

    "ECU's Photomedia course was the best course on offer"

    It wasn't like it was close to where I lived, or that I knew anyone studying here... I just looked, and ECU offered the best course for what I wanted.

    I started out studying Social Work. I was always interested in social and environmental issues, which inform my work. The environment and social justice were my interests – but communications and photomedia – these were the tools.

    My lecturers encouraged me to participate in Foto Freo, a festival that focused on photojournalism. I got some practical experience interning with the festival, and that really was the catalyst for me becoming passionate about documentary style work.

Quick guide to uni-speak

    • ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.

    • CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.

    • A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.

    • Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.

    • If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.

    • If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.

      Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.

    • Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.

    • A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.

    • We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.

    • These are compulsory units you have to successfully complete as part of your course.

    • An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.

Do you have any questions about the Bachelor of Media and Communication?