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Sport Business Major


Sport not only provides entertainment to hundreds of thousands of people around the world, it is also a multi-million dollar industry.

It provides job opportunities for venue managers, marketing managers, finance managers, sport development managers, player managers, health and fitness franchisees, sport business owners and more. The commercialisation and professionalisation of sport as a global industry has increased demand for university graduates with the knowledge, practical skills and transferable employability skills required to function as business professionals and industry leaders in contemporary sport agencies and organisations, as well as for managing their own sport business. This major commences with an introduction to the sport industry and focuses on the application of key sport business principles including; marketing, sport delivery systems, strategic and human resource management, funding and finance, legal aspects, sport venue and event management, and business research and planning. It also offers a range of situated learning experiences, including industry practicum placements, and community-interactive project work.

Why ECU?

  • QILT logo

    ECU top in teaching quality

    For the fifth year in a row, ECU has received the top undergraduate teaching quality ranking of all 37 public universities in Australia.

    ECU was also the top-ranked public university in Australia for undergraduate skills development for the sixth year in a row.

    View QILT results.

  • The Good Universities Guide 2021

    Good Universities Guide

    In the 2021 Good Universities Guide, ECU graduates have given us a 5-star rating for teaching quality, skills development, student support, learning resources, learner engagement and overall student experience.

    The 5-star rating for undergraduate teaching quality has now been achieved for 14 straight years.

    Read more about the Good Universities Guide.

  • THE Impact Rankings 2020

    THE Impact Rankings

    ECU has been ranked number 9 in the world for Quality Education and is in the top 100 overall in the 2020 Times Higher Education (THE) Impact rankings, showing how the global higher education sector is working towards the United Nations' Sustainable Development Goals.

    Read more about the THE Impact Rankings

  • THE World University Rankings 2020 Top 100 Young

    THE Young University Rankings

    ECU has been ranked in the world's top 100 universities under 50 years old in the 2020 Times Higher Education (THE) Young Universities Rankings, THE World University Rankings.

Unit set overview



Availability & Campus

JO - Joondalup BU - South West ML - Mount Lawley OL - Online



Unit Code Unit Title Credit Points
SPM2112Sport Delivery Systems15
SPM2111Sport Organisation Management15
SPM2610Marketing and Communications for the Service Industries15
SPM3655Sport and Events Funding and Finance15
SPM3114Sport Venues and Events15
SPM3113Sport and Leisure Law15
BUS3100Business Research Practices15
SPM3221Sport Business Planning15

For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Semester timetable.

Student handbook


Important notes

  • Please note this major has a practicum unit (SPM2111) which is core to the program. Students will be required to complete a minimum of 20 hours at a host organisation. These hours may be outside normal university hours.

  • Students will undertake work placement in one unit in a not-for-profit, incorporated sport organisation/club.

    Attendance requirements

    Students are required to complete 20 hours per practicum at their host organisation. These hours may be outside normal university hours.

    Clearances and/or Risk Management Protocols Required

    Some organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements.

    Professional practice rules

    Students are provided with a Student Placement guide which details the expected behaviour and conduct while working in the host organisation.

Learning Outcomes

  1. Access, analyse and critically evaluate relevant information to solve challenging sport business problems systematically.
  2. Apply broad sport business knowledge to a range of business situations, incorporating international/global/cultural perspectives.
  3. Collaborate effectively in team settings to produce measurable outcomes.
  4. Communicate sport business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
  5. Generate creative ideas for business innovations that respond to opportunities and constant change.
  6. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
  7. Value professional behaviours and/or personal citizenship that reflect on appreciation of the interrelationship between business ethics and corporate social responsibility.

Career Opportunities

Employment opportunities

Opportunities for graduates exist within a range of professional, commercial, not-for-profit and government sport organisations at local, state, national and international levels. Within these types of organisations, your role may involve managing aspects of sport clubs, businesses, associations and federations, sport facilities and venues, player and athlete development, sport programs, events and services, sales, communications and marketing or the hiring, training and supervising of staff.

Possible future job titles

Sport Association CEO, Sport Development Manager, Sport Event Manager, Sport Marketing & Sponsorship Manager, Sport Corporate Affairs Manager, Sport Communications Manager, Sport Membership Manager, Sport Club Manager, Player Manager, Sport Business Owner/Manager

This Major can be studied in the following courses

Need some help deciding what to study?

Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.

Become World Ready

Students benefit from professional partnerships

ECU's partnerships with sports industry leaders, including AFL powerhouse West Coast, offer students unique opportunities to go behind the scenes, gain industry insights and better understand their career prospects.

This includes students who've chosen the Football Performance major.

Lecturer Mark Scanlan says:

"The Football Performance students benefit enormously from our relationship with the WCE as they get early exposure to professional sport in a state-of-the-art, multi-million-dollar facility."

Current student Corey Wilson couldn't agree more:

"Seeing the facilities at the West Coast Eagles High Performance Centre was a privilege, and to know that our university has opportunities with these high-calibre partners makes our third-year practicum through the Football Performance major an even more exciting task!"