Code MAAAJP
Advertising Major
Why study at ECU?
About this Major
Advertising is a discipline that combines strategic thinking, creativity, communication and science with potential career paths through advertising agencies and commercial organisations.
The Advertising major includes creative strategy, design elements, channel planning and specific communications research to develop and showcase a student’s individual strengths. The major addresses the discipline as a communication specialism rather than a sub-section of a marketing plan.
Code MAAAJP
Availability & Campus
Location | Availability |
---|---|
Joondalup | |
Mount Lawley | |
South West | |
Online |
Professional Recognition
-
This Major has been Accredited by: International Advertising Association (IAA).
Details
Structure
Students must complete eight (8) units totalling 120 credit points:
Unit Code | Unit Title | Credit Points |
---|---|---|
ADV1116 | Foundations of Advertising | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
ADV1125 | Advertising Research | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
ADV2220 | Advertising Management | 15 |
Unit Code | Unit Title | Credit Points |
---|---|---|
ADV2107 | Strategic Branding | 15 |
For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookNotes
Important notes
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The Advertising Major offers a unique annual international Study Tour where students visit a selection of industry workplaces including advertising agencies, publishers, media shops and clients.
Attendance requirements
Students are enrolled in CMM3116 Current Industry Analysis which details requirements.
Learning Outcomes
- Apply broad knowledge of advertising theory and strategies to a range of theoretical and practical advertising situations.
- Think critically to analyse, interpret and conceptualise complex advertising issues.
- Think creatively to anticipate challenges and generate advertising solutions.
- Apply information literacy skills to access, evaluate and synthesise relevant information from multiple sources.
- Communicate advertising knowledge and ideas clearly, coherently and with independence.
- Demonstrate a global outlook with respect for cultural diversity.
- Work collaboratively and demonstrate initiative to implement ethical values in advertising materials.
- Demonstrate autonomy, accountability and judgement for own learning and scholarship and/or professional practice.
Career Opportunities
Possible future job titles
Advertising Manager, Media Planner, Account Planner, Marketing Officer, Copywriter, Market Researcher, Advertising Executive, Media Analyst, Media Researcher, Art Director