School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Fundamentals of Value Creation in Business
  • Unit Code

    FBL5030
  • Year

    2019
  • Enrolment Period

    1
  • Version

    4
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Mohd Saiyidi MAT RONI

Description

The continued success of any business firm rests on its ability to create economic value for its customers. In this unit, students examine the options a firm may have to create value, and apply the economic, accounting and financial techniques used to evaluate the impact of those options on the firm's financial performance. These techniques enable managers to view decisions from a number of perspectives that allow them to understand their business and the risks it faces in its economic environment. Students apply innovation and creativity to identify, plan, develop and strategically manage sustainable growth in a business. The Australian Computer Society (ACS) has adopted the Skills framework for the Information Age (SFIA). This framework has been used to inform the learning outcomes of this unit. The unit meets SFIA learning outcomes in the following: Business analysis, Data Analysis. The unit is aligned with the ACS CBOK in the following. Assessed in assignments: Problem Solving (Design); Professional Knowledge (Teamwork);. Not assessed: Professional Knowledge (Ethics, Professionalism, Societal Issues); Outcomes Management (IT Project Management); Technology Resources (Hardware and Software Fundamentals); Problem Solving (Abstraction); Professional Knowledge (Professionalism, Interpersonal Communications); Technology Resources (Data and Information management).

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate the sources of economic values in a business at both micro- and macro-economic terms.
  2. Evaluate firm performance through analysis of real-world financial accounting data.
  3. Apply financial and investment decision techniques to make investment recommendations for organisations.

Unit Content

  1. Economic perspective on the nature and creation of value.
  2. Demand and Supply the behaviour of buyers and sellers in markets.
  3. Economic perspectives on the nature and creation of value.
  4. Capital budgeting techniques and analysis.
  5. Analysis of cash flows.
  6. Interpreting transactions and how they impact on financial statements.
  7. Financial statement analyses that enable managers to assess the financial position and performance of a business.
  8. Markets, strategies and value.
  9. Sources of funding, capital structure and weighted average cost of capital.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 2 hour seminarNot OfferedNot Offered
Semester 213 x 2 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

In on-campus mode, this unit will be delivered as a technology enhanced learning model integrating face-to-face and digital learning experiences. Students will be required to access and use a variety of digital learning materials to prepare for and engage in class discussion and activities. Online students will access unit materials online and participate in online discussion, activities, readings, and self-paced work via Blackboard. This unit uses principles associated with authentic learning to introduce students to realistic business situations that require analysis using relevant concepts and skills. Students are required to take on the role of management advisors to a company investigating ways of creating economic value and achieving a competitive advantage over their rivals. Lecturers introduce the relevant economic, accounting and financial concepts and techniques, after which students investigate various scenarios in order to make justified decisions faced by risk and uncertainty. Industry leaders will feature as guest lecturers, enabling learners to make the connections between theory and practical application.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ExerciseWeekly individual online pre-work Learning outcomes (1-3)10%
TestOnline individual economics test Learning Outcomes (1)20%
AssignmentGroup assignment on accounting Learning Outcomes (2)35%
TestOnline individual finance test Learning Outcomes (3)35%
ONLINE
TypeDescriptionValue
ExerciseWeekly individual online pre-work Learning Outcomes (1-3)10%
TestOnline individual economics test Learning Outcomes (1)20%
AssignmentGroup assignment on accounting Learning Outcomes (3)35%
ExerciseOnline individual finance test Learning Outcomes (3)35%

Core Reading(s)

  • Birt, J., Chalmers, K., Beal, D., Brooks, A., Byrne, S., & Oliver, J. (2017). Accounting: Business reporting for decision making (6th ed.). Milton, Qld: John Wiley & Sons Australia, Ltd. Retrieved from https://ecu.on.worldcat.org/oclc/964408354

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

FBL5030|4|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Fundamentals of Value Creation in Business
  • Unit Code

    FBL5030
  • Year

    2019
  • Enrolment Period

    2
  • Version

    4
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Mohd Saiyidi MAT RONI

Description

The continued success of any business firm rests on its ability to create economic value for its customers. In this unit, students examine the options a firm may have to create value, and apply the economic, accounting and financial techniques used to evaluate the impact of those options on the firm's financial performance. These techniques enable managers to view decisions from a number of perspectives that allow them to understand their business and the risks it faces in its economic environment. Students apply innovation and creativity to identify, plan, develop and strategically manage sustainable growth in a business.

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate the sources of economic values in a business at both micro- and macro-economic terms.
  2. Evaluate firm performance through analysis of real-world financial accounting data.
  3. Apply financial and investment decision techniques to make investment recommendations for organisations.

Unit Content

  1. Economic perspective on the nature and creation of value.
  2. Demand and Supply the behaviour of buyers and sellers in markets.
  3. Economic perspectives on the nature and creation of value.
  4. Capital budgeting techniques and analysis.
  5. Analysis of cash flows.
  6. Interpreting transactions and how they impact on financial statements.
  7. Financial statement analyses that enable managers to assess the financial position and performance of a business.
  8. Markets, strategies and value.
  9. Sources of funding, capital structure and weighted average cost of capital.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 2 hour seminarNot OfferedNot Offered
Semester 213 x 2 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

In on-campus mode, this unit will be delivered as a technology enhanced learning model integrating face-to-face and digital learning experiences. Students will be required to access and use a variety of digital learning materials to prepare for and engage in class discussion and activities. Online students will access unit materials online and participate in online discussion, activities, readings, and self-paced work via Blackboard. This unit uses principles associated with authentic learning to introduce students to realistic business situations that require analysis using relevant concepts and skills. Students are required to take on the role of management advisors to a company investigating ways of creating economic value and achieving a competitive advantage over their rivals. Lecturers introduce the relevant economic, accounting and financial concepts and techniques, after which students investigate various scenarios in order to make justified decisions faced by risk and uncertainty. Industry leaders will feature as guest lecturers, enabling learners to make the connections between theory and practical application.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ExerciseWeekly individual online pre-work10%
TestOnline individual economics test20%
AssignmentGroup assignment on accounting35%
TestOnline individual finance test)35%
ONLINE
TypeDescriptionValue
ExerciseWeekly individual online pre-work10%
TestOnline individual economics test20%
AssignmentGroup assignment on accounting35%
ExerciseOnline individual finance test35%

Core Reading(s)

  • Birt, J., Chalmers, K., Beal, D., Brooks, A., Byrne, S., & Oliver, J. (2017). Accounting: Business reporting for decision making (6th ed.). Milton, Qld: John Wiley & Sons Australia, Ltd. Retrieved from https://ecu.on.worldcat.org/oclc/964408354
  • Birt, J., Chalmers, K., Beal, D., Brooks, A., Byrne, S., & Oliver, J. (2017). Accounting: Business reporting for decision making (6th ed.). Milton, Qld: John Wiley & Sons Australia, Ltd. Retrieved from https://ecu.on.worldcat.org/oclc/964408354

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

FBL5030|4|2