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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.
Retailing is an exciting and dynamic business. The retail sector is a major employer, is of economic significance and part of the everyday life of consumers. In this unit we examine retail marketing from the birth of modern retailing to the challenges and opportunities facing today's retailers. The unit is built on a foundation of retail marketing theory and covers retail marketing from both a marketplace [traditional] and a marketspace [online] perspective. The unit explores the key success factors of a diverse range of retailers at a local and an international level. The unit covers market selection, the service nature of retailing, channels of distribution, pricing, place considerations, merchandising, loyalty, and branding. The unit objective is to equip students with the necessary skills to manage the challenges of modern retailing. Students experience context based assignments exploring the traditional or internet retail space.
Students must have passed MKT1600.
Unit was previously coded MKT2603, MKT3550
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU's LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 2 | 13 x 1 hour lab | Not Offered | Not Offered |
| Semester 2 | 13 x 2 hour lecture | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies
Readings as well as activities will be allocated for completion prior to class. The seminar will involve explanations, case study discussions and class activities. Students will be expected to take part in class discussions and attend a retail practicum during semester. Off-campus students will access materials via the Learning Management System. Students will be required to share and participate in discussions via LMS. INDUSTRY ENGAGEMENT: Class activities will be conducted with an industry focus, utilising a case study approach for both on and off campus students. The unit is heavily engaged with the retail sector and examples of real life industry situations are discussed and applied within the unit.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Report | Retail Marketing Report | 30% |
| Assignment | Business to Business Pitch and Reflection | 55% |
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Report | Retail Marketing Report | 30% |
| Assignment | Business to Business Pitch and Reflection | 55% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.
Breaches of academic integrity can include:
Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).
Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).
Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.
Using or having access to unauthorised materials in an exam or test.
Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.
ECU's policies and more information about academic integrity can be found on the student academic integrity website.
All commencing ECU students are required to complete the Academic Integrity Module.
In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.
Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.
MKT2700|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.
Retailing is an exciting and dynamic area that reflects the vast changes that take place on a global, societal scale. The retail sector is a major employer, is of economic significance, and part of the everyday life of consumers. In this unit we examine retailing from its core functions of adding value and making products and services available to consumers to the challenges and opportunities facing today's retailers. The unit is built on a foundation of retail marketing theory and covers retail marketing from both a marketplace [traditional] and a marketspace [online] perspective. The unit explores the key success factors of a diverse range of retailers at a local and an international level. The unit covers market selection, the service nature of retailing, channels of distribution, pricing, place considerations, merchandising, loyalty, and branding. The unit objective is to equip students with the necessary skills to manage the challenges of modern retailing. Students experience industry-based assignments exploring the traditional and/or internet retail space while utilising key industry-based software including e-commerce design and email marketing platforms to advance their marketing industry ready skills.
Students must have passed MKT1600.
Unit was previously coded MKT2603, MKT3550
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU's LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 2 | 13 x 1 hour lab | Not Offered | Not Offered |
| Semester 2 | 13 x 2 hour lecture | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies
Class activities will be conducted with an industry focus, utilising a case study approach for both on and off campus students. The unit is heavily engaged with the retail sector and examples of real life industry situations are discussed and applied within the unit.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Report | Retail Marketing Report | 30% |
| Assignment | Business to Business Pitch and Reflection | 55% |
| Type | Description | Value |
|---|---|---|
| Test | Quiz | 15% |
| Report | Retail Marketing Report | 30% |
| Assignment | Business to Business Pitch and Reflection | 55% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.
Breaches of academic integrity can include:
Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).
Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).
Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.
Using or having access to unauthorised materials in an exam or test.
Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.
ECU's policies and more information about academic integrity can be found on the student academic integrity website.
All commencing ECU students are required to complete the Academic Integrity Module.
In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.
Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.
MKT2700|2|2