Theme Two: Society and Culture; Consumer behaviour, Branding, Retail marketing, Effects of advertising and promotion
Telephone: | +61 8 6304 5587 |
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Email: | c.lambert@ecu.edu.au |
Campus: | Joondalup |
Room: | JO2.229 |
ORCID iD: | https://orcid.org/0000-0002-0020-2599 |
Associate Professor Claire Lambert is the Associate Dean, Teaching and Learning and a Senior Lecturer in the School of Business and Law.
Claire obtained her PhD from the University of Western Australia where she also completed her undergraduate studies with honours. Prior to academia, Claire gained over 20 years industry experience in marketing, sales and management roles. She has worked for national and international companies including McDonald’s, Coles Group, Newell Rubbermaid.
Whilst holding a WA State Sales Manager role Claire joined ECU as a Sessional lecturer and then joined as a full-time lecturer in 2011.Claire sustains strong industry engagement and is a Certified Practicing Marketer with the Australian Marketing Institute (AMI), and a Mentor for Emerging Marketers with AMI. Claire has extensive experience in teaching Undergraduate and Postgraduate units as well as developing new curriculum.
Her research interests align with her industry experience and focus upon branding, children, and food. She has conducted a number of recent research projects and also supervises HDR students in these areas.
Theme Two: Society and Culture; Consumer behaviour, Branding, Retail marketing, Effects of advertising and promotion