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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This capstone unit in marketing is designed for final year marketing students. The unit explores the role of marketing as part of the business planning process, through the collection and analysis of information, the design and development of marketing plans and marketing action plans, and the implementation and evaluation of marketing strategies and tactics. The unit explores marketing strategy as the basis of a sustainable competitive advantage from a local, national, and international context.
Students must pass MKT1600
Unit was previously coded MKT3236
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 1 | 13 x 1 hour tutorial | Not Offered | Not Offered |
| Semester 2 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 2 | 13 x 1 hour tutorial | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Test | Online Quiz | 20% |
| Assignment | Project | 35% |
| Presentation | Strategy Presentation | 45% |
| Type | Description | Value |
|---|---|---|
| Test | Online Quiz | 20% |
| Assignment | Project | 35% |
| Presentation | Strategy Presentation | 45% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3601|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This capstone unit in marketing is designed for final year marketing students. The unit explores the role of marketing as part of the business planning process, through the collection and analysis of information, the design and development of marketing plans and marketing action plans, and the implementation and evaluation of marketing strategies and tactics. The unit explores marketing strategy as the basis of a sustainable competitive advantage from a local, national, and international context.
Students must pass MKT1600
Unit was previously coded MKT3236
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 1 | 13 x 1 hour tutorial | Not Offered | Not Offered |
| Semester 2 | 13 x 2 hour lecture | Not Offered | Not Offered |
| Semester 2 | 13 x 1 hour tutorial | Not Offered | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Test | Online Quiz | 20% |
| Assignment | Project | 35% |
| Presentation | Strategy Presentation | 45% |
| Type | Description | Value |
|---|---|---|
| Test | Online Quiz | 20% |
| Assignment | Project | 35% |
| Presentation | Strategy Presentation | 45% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
MKT3601|2|2