School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Business Environments & Markets
  • Unit Code

    SBL1300
  • Year

    2021
  • Enrolment Period

    1
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Claire Marion LAMBERT

Description

Business Environments and Markets introduces students to the complex external environment in which businesses operate. The disruptive power of new technologies, rapid social change and the shifting political scene are just some of the factors that exert considerable influence on how managers make business decisions that will deliver competitive advantage in a given marketplace. Students will trace the product and service development practices of businesses and explore new ways of connecting and engaging with customers and stakeholders at a local, national and international level.

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the general business environment including the political, economic, social, technological, environmental and legal aspects that impact on a business.
  2. Explain the steps involved in analysing an existing business's strengths/weaknesses, opportunities/threats and competitor analysis.
  3. Explain the importance of developing business strategies to attract, retain and enhance customer relationships.
  4. Evaluate brands and their relationships with society including the new product/service development process.

Unit Content

  1. Historical overview of business in the external environment.
  2. The effects of globalisation in business today.
  3. Monitoring the external environment and the use of management tools.
  4. Business, competitor and stakeholder analyses.
  5. Product or service development and innovation.
  6. Positioning and controlling products and services in the market.
  7. Product lifecycle.
  8. Buyer decision processes.
  9. Customer Relationship Management (CRM).
  10. Communicating with and managing external stakeholders.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 2 hour lectureNot Offered13 x 2 hour lecture
Semester 113 x 1 hour tutorialNot Offered13 x 1 hour tutorial
Semester 213 x 2 hour lectureNot OfferedNot Offered
Semester 213 x 1 hour tutorialNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Additional Learning Experience Information

On-campus students attend lectures and tutorials using a technology enhanced learning (TEL) learning approach including interactive presentations, videos and small group discussions. Students are required to complete set readings outside of class contact time and come prepared for class. On campus activities will focus on small group work, designed to further develop communication skills, critical thinking and working with others. Online students participate in the unit via Blackboard and will require regular online access. An electronic version of the module highlights is available for students, in addition to support materials specifically for the online mode. Students are required to complete set readings and participate in interactive online activities to discuss, develop and apply the concepts covered in the lecture and readings to learning tasks and assessments. Online activities are designed to develop digital communication skills, critical thinking and working with others. Assessment methods for on-campus and online modes provide students with the opportunity to develop and demonstrate their achievement of the unit learning outcomes.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
TestOnline quiz10%
TestOnline quiz15%
AssignmentBusiness analysis (individual)40%
ReportBrand business report (team)35%
ONLINE
TypeDescriptionValue
TestOnline quiz10%
TestOnline quiz15%
AssignmentBusiness analysis (individual)40%
ReportBrand business report (team)35%

Core Reading(s)

  • Kerr, A., Kinicki, A., Grewal, D., Baltzan, P., & University., E. C. (2020). Business environments & markets : SBL1300 (3rd ed., pp. iv, 341). Australia: McGraw-Hill Australia. Retrieved from https://ecu.on.worldcat.org/v2/oclc/1242560927
  • Kerr, A., Kinicki, A., Grewal, D., Baltzan, P., & University., E. C. (2020). Business environments & markets : SBL1300 (3rd ed., pp. iv, 341). Australia: McGraw-Hill Australia. Retrieved from https://ecu.on.worldcat.org/v2/oclc/1242560927
  • Dhruv Grewal, M. L., & Mathews, S. (2021). Marketing. McGraw-Hill Australia. Retrieved from https://ecu.on.worldcat.org/oclc/1228035958
  • Dhruv Grewal, M. L., & Mathews, S. (2021). Marketing. McGraw-Hill Australia. Retrieved from https://ecu.on.worldcat.org/oclc/1228035958

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SBL1300|3|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Business Environments & Markets
  • Unit Code

    SBL1300
  • Year

    2021
  • Enrolment Period

    2
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Claire Marion LAMBERT

Description

Business Environments and Markets introduces students to the complex external environment in which businesses operate. The disruptive power of new technologies, rapid social change and the shifting political scene are just some of the factors that exert considerable influence on how managers make business decisions that will deliver competitive advantage in a given marketplace. Students will trace the product and service development practices of businesses and explore new ways of connecting and engaging with customers and stakeholders at a local, national and international level.

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the general business environment including the political, economic, social, technological, environmental and legal aspects that impact on a business.
  2. Explain the steps involved in analysing an existing business's strengths/weaknesses, opportunities/threats and competitor analysis.
  3. Explain the importance of developing business strategies to attract, retain and enhance customer relationships.
  4. Evaluate brands and their relationships with society including the new product/service development process.

Unit Content

  1. Historical overview of business in the external environment.
  2. The effects of globalisation in business today.
  3. Monitoring the external environment and the use of management tools.
  4. Business, competitor and stakeholder analyses.
  5. Product or service development and innovation.
  6. Positioning and controlling products and services in the market.
  7. Product lifecycle.
  8. Buyer decision processes.
  9. Customer Relationship Management (CRM).
  10. Communicating with and managing external stakeholders.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 2 hour lectureNot Offered13 x 2 hour lecture
Semester 113 x 1 hour tutorialNot Offered13 x 1 hour tutorial
Semester 213 x 2 hour lectureNot OfferedNot Offered
Semester 213 x 1 hour tutorialNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Additional Learning Experience Information

On-campus students attend lectures and tutorials using a technology enhanced learning (TEL) learning approach including interactive presentations, videos and small group discussions. Students are required to complete set readings outside of class contact time and come prepared for class. On campus activities will focus on small group work, designed to further develop communication skills, critical thinking and working with others. Online students participate in the unit via Blackboard and will require regular online access. An electronic version of the module highlights is available for students, in addition to support materials specifically for the online mode. Students are required to complete set readings and participate in interactive online activities to discuss, develop and apply the concepts covered in the lecture and readings to learning tasks and assessments. Online activities are designed to develop digital communication skills, critical thinking and working with others. Assessment methods for on-campus and online modes provide students with the opportunity to develop and demonstrate their achievement of the unit learning outcomes.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
TestOnline quiz10%
TestOnline quiz15%
AssignmentBusiness analysis (individual)40%
ReportBrand business report (team)35%
ONLINE
TypeDescriptionValue
TestOnline quiz10%
TestOnline quiz15%
AssignmentBusiness analysis (individual)40%
ReportBrand business report (team)35%

Core Reading(s)

  • Kerr, A., Kinicki, A., Grewal, D., Baltzan, P., & University., E. C. (2020). Business environments & markets : SBL1300 (3rd ed., pp. iv, 341). Australia: McGraw-Hill Australia. Retrieved from https://ecu.on.worldcat.org/v2/oclc/1242560927
  • Kerr, A., Kinicki, A., Grewal, D., Baltzan, P., & University., E. C. (2020). Business environments & markets : SBL1300 (3rd ed., pp. iv, 341). Australia: McGraw-Hill Australia. Retrieved from https://ecu.on.worldcat.org/v2/oclc/1242560927
  • Dhruv Grewal, M. L., & Mathews, S. (2021). Marketing. McGraw-Hill Australia. Retrieved from https://ecu.on.worldcat.org/oclc/1228035958
  • Dhruv Grewal, M. L., & Mathews, S. (2021). Marketing. McGraw-Hill Australia. Retrieved from https://ecu.on.worldcat.org/oclc/1228035958

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SBL1300|3|2