School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Introduction to Business Analytics
  • Unit Code

    SBL1400
  • Year

    2019
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Stephanie Agnes MEEK

Description

The unit provides students with a basic understanding of business analytics using Excel, and exposure to various other business intelligence systems and tools. It aims to provide students with an early appreciation of the fundamentals of using analytic skills to enhance reasoning in business decision-making across various business disciplines, and to solve complex problems through anticipating change and managing risk factors, considered essential knowledge for a business graduate.

Learning Outcomes

On completion of this unit students should be able to:

  1. Identify and interpret problems using a systematic approach to business decision making.
  2. Identify appropriate techniques to appropriately assist in solving business problems across different business disciplines.
  3. Perform basic analysis using Excel as a business decision making tool.
  4. Outline the value and limitations of using an analytical approach to business decision making.

Unit Content

  1. Overview of business systems Human Resource (HR), Accounting.
  2. Overview of business systems Marketing, Customer Relationship Management (CRM) tools.
  3. Using Excel: Visual presentation and interpretation of data.
  4. Data collection through the internet and social media.
  5. Introduction to business analytics.
  6. Using Excel: Applications to business decisions analysis.
  7. Decision analysis and decision-trees.
  8. Introduction to risk management for business decision making.
  9. Communicating analytical interpretation in a professional and ethical manner within a business decision making context.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 1 hour lectureNot Offered13 x 1 hour lecture
Semester 113 x 1 hour tutorialNot Offered13 x 1 hour tutorial
Semester 213 x 1 hour lectureNot OfferedNot Offered
Semester 213 x 1 hour tutorialNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

The unit is delivered as a blended model, integrating face to face and digital learning experiences. Students will be required to access and use a variety of digital learning materials to prepare for and engage in class discussion and activities. Online students access materials for this unit via Blackboard and require regular online access. Students are required to complete set readings and participate in interactive online activities to discuss, develop and apply the concepts which are designed to develop critical thinking and business literacy. Assessment methods for on-campus and online modes provide students with the opportunity to develop and demonstrate their achievement of the unit learning outcomes.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentAssignment 120%
ExerciseExercise35%
ExaminationFinal examination45%
ONLINE
TypeDescriptionValue
AssignmentAssignment 120%
ExerciseExercise35%
ExaminationFinal examination45%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SBL1400|1|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Introduction to Business Analytics
  • Unit Code

    SBL1400
  • Year

    2019
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Stephanie Agnes MEEK

Description

The unit provides students with a basic understanding of business analytics using Excel, and exposure to various other business intelligence systems and tools. It aims to provide students with an early appreciation of the fundamentals of using analytic skills to enhance reasoning in business decision-making across various business disciplines, and to solve complex problems through anticipating change and managing risk factors, considered essential knowledge for a business graduate.

Learning Outcomes

On completion of this unit students should be able to:

  1. Identify and interpret problems using a systematic approach to business decision making.
  2. Identify appropriate techniques to appropriately assist in solving business problems across different business disciplines.
  3. Perform basic analysis using Excel as a business decision making tool.
  4. Outline the value and limitations of using an analytical approach to business decision making.

Unit Content

  1. Overview of business systems Human Resource (HR), Accounting.
  2. Overview of business systems Marketing, Customer Relationship Management (CRM) tools.
  3. Using Excel: Visual presentation and interpretation of data.
  4. Data collection through the internet and social media.
  5. Introduction to business analytics.
  6. Using Excel: Applications to business decisions analysis.
  7. Decision analysis and decision-trees.
  8. Introduction to risk management for business decision making.
  9. Communicating analytical interpretation in a professional and ethical manner within a business decision making context.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 113 x 1 hour lectureNot Offered13 x 1 hour lecture
Semester 113 x 1 hour tutorialNot Offered13 x 1 hour tutorial
Semester 213 x 1 hour lectureNot OfferedNot Offered
Semester 213 x 1 hour tutorialNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

The unit is delivered as a blended model, integrating face to face and digital learning experiences. Students will be required to access and use a variety of digital learning materials to prepare for and engage in class discussion and activities. Online students access materials for this unit via Blackboard and require regular online access. Students are required to complete set readings and participate in interactive online activities to discuss, develop and apply the concepts which are designed to develop critical thinking and business literacy. Assessment methods for on-campus and online modes provide students with the opportunity to develop and demonstrate their achievement of the unit learning outcomes.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentAssignment 120%
ExerciseExercise35%
ExaminationFinal examination45%
ONLINE
TypeDescriptionValue
AssignmentAssignment 120%
ExerciseExercise35%
ExaminationFinal examination45%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SBL1400|1|2