School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Sport Venues and Events
  • Unit Code

    SPM3114
  • Year

    2021
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Ashlee Annie MORGAN

Description

This unit examines major venue and event management, and the inter-relationship between the two, from a business perspective. Stadia and large multi-purpose venues play a key role in the hosting of sporting and other events (such as concerts, festivals, conferences, expositions and various functions). These venues encourage the activation and vibrancy of a city and effective use can generate a range of socio-cultural, economic and tourism-related benefits. The unit focuses upon the planning and management of sport stadia and large multi-purpose venues, including aspects such as venue design, operations management and revenue maximisation. It also examines sponsorship, media, broadcasting, and security considerations for both venues and events. Students are introduced to future trends and critical issues in national and international stadia and venue design and management.

Equivalent Rule

Unit was previously coded SPM5114

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate planning and development decisions for venues considering the perspectives, influences and impacts of a range of stakeholders.
  2. Apply management and operation principles to venues and events with consideration for the context of the experience economy.
  3. Communicate contemporary knowledge of venue management issues professionally in both written and oral formats, with the use of relevant technology.
  4. Critically evaluate contemporary issues in venues and events with a focus on economic, social and environmental impacts.
  5. Collaborate effectively in team settings to produce measurable outcomes.

Unit Content

  1. Introduction to stadia and large venue management.
  2. Venue planning.
  3. Venue design.
  4. Stakeholder management.
  5. Venue operations and event management.
  6. Financial management and revenue maximisation.
  7. Human resources management.
  8. Sponsorship and advertising.
  9. Media (including social media) and broadcasting.
  10. Safety and security.
  11. Impacts and legacies.
  12. Critical issues and future trends in stadia and large venue design and management.
  13. Evaluating teamwork in sport and event management.

Additional Learning Experience Information

The teaching and learning approach in this unit is enhanced through in-class and on-line discussions and activities, where the skills of working effectively with others (specifically team work and task collaboration), communicating effectively, critical appraisal and the ability to generate ideas are emphasised. Students are required to complete individual and group assessment items which are assessed for quality academic and professional standards, including written and oral communication (structure, language and conventions), critical analysis (depth of thought, development of argument, logical analysis and insight), and depth and breadth of coverage and ability to research effectively using both academic and contemporary sources incorporating industry relevance.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
EssayIndividual Essay20%
ReportVenues Project (Group)30%
PresentationVenues Project (Individual)10%
AssignmentOnline Assessment40%
ONLINE
TypeDescriptionValue
EssayIndividual Essay20%
ReportVenues Project (Group)30%
PresentationVenues Project (Individual)10%
AssignmentOnline Assessment40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SPM3114|2|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Sport Venues and Events
  • Unit Code

    SPM3114
  • Year

    2021
  • Enrolment Period

    2
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Ashlee Annie MORGAN

Description

This unit examines major venue and event management, and the inter-relationship between the two, from a business perspective. Stadia and large multi-purpose venues play a key role in the hosting of sporting and other events (such as concerts, festivals, conferences, expositions and various functions). These venues encourage the activation and vibrancy of a city and effective use can generate a range of socio-cultural, economic and tourism-related benefits. The unit focuses upon the planning and management of sport stadia and large multi-purpose venues, including aspects such as venue design, operations management and revenue maximisation. It also examines sponsorship, media, broadcasting, and security considerations for both venues and events. Students are introduced to future trends and critical issues in national and international stadia and venue design and management.

Prerequisite Rule

Students must have completed a minimum of 120 credit points.

Equivalent Rule

Unit was previously coded SPM5114.

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate planning and development decisions for venues considering the perspectives, influences and impacts of a range of stakeholders.
  2. Apply management and operation principles to venues and events with consideration for the context of the experience economy.
  3. Communicate contemporary knowledge of venue management issues professionally in both written and oral formats, with the use of relevant technology.
  4. Critically evaluate contemporary issues in venues and events with a focus on economic, social and environmental impacts.
  5. Collaborate effectively in team settings to produce measurable outcomes.

Unit Content

  1. Introduction to stadia and large venue management.
  2. Venue planning.
  3. Venue design.
  4. Stakeholder management.
  5. Venue operations and event management.
  6. Financial management and revenue maximisation.
  7. Human resources management.
  8. Sponsorship and advertising.
  9. Media (including social media) and broadcasting.
  10. Safety and security.
  11. Impacts and legacies.
  12. Critical issues and future trends in stadia and large venue design and management.
  13. Evaluating teamwork in sport and event management.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECUs LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECUs LMS as well as additional ECU l

Additional Learning Experience Information

Guest lecturers from sport and/or event organisations are used in this unit to enhance the learning experiences of students by providing industry insights and networking opportunities.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
EssayIndividual Essay20%
ReportVenues Project (Group)30%
PresentationVenues Project (Individual)10%
AssignmentOnline Assessment40%
ONLINE
TypeDescriptionValue
EssayIndividual Essay20%
ReportVenues Project (Group)30%
PresentationVenues Project (Individual)10%
AssignmentOnline Assessment40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SPM3114|3|2