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Dr Ashlee Morgan


Contact Information Telephone: +61 8 6304 2869, Email:, Campus: Joondalup, Room: JO2.248
Staff Member Details
Telephone: +61 8 6304 2869
Campus: Joondalup  
Room: JO2.248  


Ashlee Morgan is lecturer within the Marketing and Business Services Unit in the School of Business and Law.


Ashlee is a Lecturer in the School of Business and Law, teaching within the Marketing program and Sport, Recreation and Event Management program. Ashlee was previous working at the University of Technology, Sydney and has also taught at Curtin University.

Ashlee’s area of expertise is sport marketing. Her research interests focus on inter-organisational alliances, sponsorship and strategic management within the sport sector. Ashlee was heavily involved in the development and growth of women’s AFL in Sydney and was the first female appointed representative on AFL Sydney’s Strategic Advisory Board.

Theme two: Society and Culture; Marketing, Sponsorship, Sport management, Innovation and entrepreneurship

  • 2014 - New Researcher Award. European Association for Sport Management International Conference, Coventry, UK.
  • 2014 - Student Research Award. Sport Management Association of Australia and New Zealand International Conference, Melbourne, Australia.
  • 2013 - Outstanding Paper Award. European Academy of Management International Conference, Istanbul, Turkey.


  • Doctor of Philosophy, University of Technology, Sydney, 2013.


Recent Research Grants

  • Australian Centre for Research into Injury in Sport and its Prevention (ACRISP),  International Olympic Committee,  Research Centres for Prevention of Injury and Protection of Athlete Health,  2019 - 2022,  $568,107.

Recent Publications (within the last five years)

Book Chapters

  • Fujak, H., Frawley, S., Morgan, A., (2017), Broadcasting and sport mega-events. Managing Sport Mega-Events, 89-104, Oxon, UK, Routledge.
  • Morgan, A., Frawley, S., Fujak, H., Cobourn, S., (2017), Sponsorship and sport mega-events. Managing Sport Mega-Events, 105-120, Oxon, UK, Routledge.
  • Tremayne, P., Morgan, A., (2016), Attention, Centering, and Being Mindful: Medical Specialties to the Performing Arts. Mindfulness and Performance, 389-411, New York, USA, Cambridge University Press.
  • Morgan, A., Adair, D., Taylor, T., Hermens, A., (2016), Tensions within inter-organizational alliances: A sponsorship case study. Governance Issues in Strategic Alliances, 201-223, Charlotte, USA, Information Age Publishing.

Journal Articles

  • Morgan, A., Taylor, T., Adair, D., (2020), Sport event sponsorship management from the sponsee’s perspective. Sport Management Review, online(online), 1-14, DOI:
  • Kim, S., Morgan, A., Assaker, G., (2020), Examining the relationship between sport spectator motivation, involvement, and loyalty: a structural model in the context of Australian Rules football. Sport in Society, online(online), 1-28, DOI: 10.1080/17430437.2020.1720658.
  • Morgan, A., (2019), An examination of women's sport sponsorship: a case study of female Australian Rules football. Journal of Marketing Management, 35(17-18), 1644-1666, DOI: 10.1080/0267257X.2019.1668463.
  • Willson, G., McIntosh, A., Morgan, A., Sanders, D., (2018), Terminal illness and tourism: a review of current literature and directions for future research. Tourism Recreation Research, 43(2), 268-272, DOI: 10.1080/02508281.2018.1443053.
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