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  • Dr Ashlee Morgan

    Dr Ashlee Morgan

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Dr Ashlee Morgan

Senior Lecturer

Staff Member Details
Telephone: +61 8 6304 2869
Email: a.morgan@ecu.edu.au
Campus: Joondalup  
ORCID iD: https://orcid.org/0000-0002-6351-1313

Dr Ashlee Morgan is the Coordinator for SBL International and a Senior Lecturer at the School of Business and Law.

Key Research Areas

  • Marketing
  • Sponsorship
  • Sport management
  • Women in sport

Biography

Ashlee has a strong background in Marketing and Sport Business, she has previously held positions at the University of Technology Sydney and Curtin University.

Ashlee's expertise lies in the realm of sport marketing and management, where she utilises her extensive knowledge of sports governance, commercialisation, and corporate social responsibility to promote ethical decision-making and implement sound business practices across the sport industry.

Her research focuses on two key areas. Firstly, sport business, which includes marketing, sponsorship, commercial strategy, digital media marketing and corporate governance. Secondly, social impact and responsible management, encompassing ethical decision-making, responsible governance, and diversity, equity, and inclusion in sport and events.

Ashlee was involved in the development and growth of women’s AFL in Sydney and was the first female appointed representative on AFL Sydney’s Strategic Advisory Board. Ashlee is currently a Director on the Triathlon WA Board.

As an advocate for ethical business decision-making and social impact, she strives to foster transparency and integrity, ensuring sport organisations prioritise ethical practices to benefit of athletes, fans and society as a whole.

Awards and Recognition
  • 2020 - Business Services Discipline Award, School of Business and Law, ECU
  • 2014 - New Researcher Award. European Association for Sport Management International Conference, Coventry, UK.
  • 2014 - Student Research Award. Sport Management Association of Australia and New Zealand International Conference, Melbourne, Australia.
  • 2013 - Outstanding Paper Award. European Academy of Management International Conference, Istanbul, Turkey.

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