School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Sport Business Planning
  • Unit Code

    SPM3221
  • Year

    2019
  • Enrolment Period

    1
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Ashlee Annie MORGAN

Description

Sport Business Planning is the capstone unit for sport, recreation and event management students. Students work collaboratively with an organisation or association to understand specific market and industry requirements, and identify current and future issues and challenges. They will integrate and apply disciplinary knowledge, theories and technical skills such as planning, research and report-writing to an authentic business situation with intellectual independence. The unit traces the business planning process, culminating in the development of a comprehensive and realistic business plan, which is essential for future employment.

Prerequisite Rule

Students must have passed a minimum of 180 credit points.

Equivalent Rule

Unit was previously coded SPM412B, SPM512B, SPM5221

Learning Outcomes

On completion of this unit students should be able to:

  1. Integrate appropriate business theories, discipline and industry knowledge to critically evaluate an existing sport or recreation business.
  2. Conceptualise issues for an existing sport or recreation business applying appropriate tools and analyses.
  3. Generate innovative solutions to address current and future issues for an existing sport or recreation business.
  4. Produce a comprehensive business plan for an existing sport or recreation organisation that is strategically aligned.

Unit Content

  1. Business planning principles and practices.
  2. Review and reflective practice in sport and recreation business.
  3. Market research practice.
  4. Strategic review, analysis and planning.
  5. Operations in sport and recreation business.
  6. Marketing.
  7. Resourcing, facilities and staffing.
  8. Business sustainability.
  9. Risk assessment.
  10. Financial planning.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

The on-campus mode of delivery for this unit is through a combination of on-campus seminars and independent student project work facilitated by a unit workbook of activities; the off-campus mode of delivery requires regular on-line access via Blackboard to the podcasts of seminar slides and independent student project work facilitated by a unit workbook of activities. Student learning is underpinned by in-class and on-line discussions, guidance via a unit workbook of activities and individual consultation with the unit lecturer as required. The teaching and learning approach in this unit is enhanced through direct involvement with an existing industry organisation or association to understand specific market requirements as a basis for a realistic business plan.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentMarket Research Proposal20%
AssignmentStrategic Review and Plan30%
ReportFinal Business Plan50%
ONLINE
TypeDescriptionValue
AssignmentMarket Research Proposal20%
AssignmentStrategic Review and Plan30%
ReportFinal Business Plan50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SPM3221|3|1

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Sport Business Planning
  • Unit Code

    SPM3221
  • Year

    2019
  • Enrolment Period

    2
  • Version

    3
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Ashlee Annie MORGAN

Description

Sport Business Planning is the capstone unit for sport, recreation and event management students. Students work collaboratively with an organisation or association to understand specific market and industry requirements, and identify current and future issues and challenges. They will integrate and apply disciplinary knowledge, theories and technical skills such as planning, research and report-writing to an authentic business situation with intellectual independence. The unit traces the business planning process, culminating in the development of a comprehensive and realistic business plan, which is essential for future employment.

Prerequisite Rule

Students must have passed a minimum of 180 credit points.

Equivalent Rule

Unit was previously coded SPM412B, SPM512B, SPM5221

Learning Outcomes

On completion of this unit students should be able to:

  1. Integrate appropriate business theories, discipline and industry knowledge to critically evaluate an existing sport or recreation business.
  2. Conceptualise issues for an existing sport or recreation business applying appropriate tools and analyses.
  3. Generate innovative solutions to address current and future issues for an existing sport or recreation business.
  4. Produce a comprehensive business plan for an existing sport or recreation organisation that is strategically aligned.

Unit Content

  1. Business planning principles and practices.
  2. Review and reflective practice in sport and recreation business.
  3. Market research practice.
  4. Strategic review, analysis and planning.
  5. Operations in sport and recreation business.
  6. Marketing.
  7. Resourcing, facilities and staffing.
  8. Business sustainability.
  9. Risk assessment.
  10. Financial planning.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 213 x 3 hour seminarNot OfferedNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

The on-campus mode of delivery for this unit is through a combination of on-campus seminars and independent student project work facilitated by a unit workbook of activities; the off-campus mode of delivery requires regular on-line access via Blackboard to the podcasts of seminar slides and independent student project work facilitated by a unit workbook of activities. Student learning is underpinned by in-class and on-line discussions, guidance via a unit workbook of activities and individual consultation with the unit lecturer as required. The teaching and learning approach in this unit is enhanced through direct involvement with an existing industry organisation or association to understand specific market requirements as a basis for a realistic business plan.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentMarket Research Proposal20%
AssignmentStrategic Review and Plan30%
ReportFinal Business Plan50%
ONLINE
TypeDescriptionValue
AssignmentMarket Research Proposal20%
AssignmentStrategic Review and Plan30%
ReportFinal Business Plan50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

SPM3221|3|2