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Dr Ashlee Morgan


Contact Information Email:, Campus: Joondalup, Telephone: +61 8 6304 2869, Room: JO2.48
Staff Member Details
Campus: Joondalup  
Telephone: +61 8 6304 2869
Room: JO2.48  


Ashlee Morgan is lecturer within the Marketing and Business Services Unit in the School of Business and Law.


  • By appointment

Current teaching

  • New Product Development
  • Sport Delivery Systems
  • Marketing Leadership


Ashlee is a Lecturer in the School of Business and Law, teaching within the Marketing program and Sport, Recreation and Event Management program. Ashlee was previous working at the University of Technology, Sydney and has also taught at Curtin University.

Ashlee’s area of expertise is sport marketing. Her research interests focus on inter-organisational alliances, sponsorship and strategic management within the sport sector. Ashlee was heavily involved in the development and growth of women’s AFL in Sydney and was the first female appointed representative on AFL Sydney’s Strategic Advisory Board.

Awards and Recognition

  • 2014 - New Researcher Award. European Association for Sport Management International Conference, Coventry, UK.
  • 2014 - Student Research Award. Sport Management Association of Australia and New Zealand International Conference, Melbourne, Australia.
  • 2013 - Outstanding Paper Award. European Academy of Management International Conference, Istanbul, Turkey.

Research areas and interests

  • Marketing
  • Sponsorship
  • Sport management
  • Innovation and entrepreneurship


  • Doctor of Philosophy, The University of Sydney, 2013.

Recent Publications (within the last five years)

Book Chapters

  • Fujak, H., Frawley, S., Morgan, A., (2017), Broadcasting and sport mega-events. Managing Sport Mega-Events, 89-104, Oxon, UK, Routledge.
  • Morgan, A., Frawley, S., Fujak, H., Cobourn, S., (2017), Sponsorship and sport mega-events. Managing Sport Mega-Events , 105-120, Oxon, UK, Routledge.
  • Taylor, T., Morgan, A., (2017), Managing volunteers in grassroots sport. Understanding Sport Management: International Perspective, 130-144, Oxon, UK, Routledge.
  • Morgan, A., Adair, D., Taylor, T., Hermens, A., (2016), Tensions within inter-organizational alliances: A sponsorship case study. Governance Issues in Strategic Alliances, 201-223, Charlotte, USA, Information Age Publishing.
  • Tremayne, P., Morgan, A., (2016), Attention, Centering, and Being Mindful: Medical Specialties to the Performing Arts. Mindfulness and Performance, 389-411, New York, USA, Cambridge University Press.

Journal Articles

  • Morgan, A., Adair, D., Taylor, T., Hermens, A., (2014), Sport Sponsorship Alliances: Relationship Management for Shared Value. Sport, Business and Management: An International Journal, 4(4), 270-283, DOI: 10.1108/SBM-12-2013-0044.
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