Go behind the scenes of the new brand positioning.
Edith Cowan University (ECU) is going further with the launch of a new brand positioning that captures the University's ambition, energy and determination to make a difference.
At the heart of the refreshed brand is Go Further, which is more than a tagline, it is a mindset that reflects the spirit of ECU and its people.
From pioneering research and innovative teaching to the achievements of its students and the impact it makes in communities, ECU is a University that is always looking ahead. Go Further celebrates a spirit of action and ambition, and a determination to keep finding better ways to make a difference.
Behind the scenes of the new brand positioning.
The philosophy is deeply connected to the University's namesake, Edith Cowan, whose determination to challenge convention and create meaningful social change continues to inspire the ECU community today.
"Go Further has been our story from the very beginning, from the work of Edith Cowan to the innovation and ingenuity of every department across many industries. This new brand positioning is a reflection of that story," Vice Chancellor Professor Clare Pollock said.
More than a century after Edith Cowan became the first woman elected to an Australian Parliament, her willingness to push boundaries with purpose remains embedded in the University that bears her name.
ECU is going further with its new brand positioning.
Go Further brings that legacy into the present, reflecting the curiosity, aspiration and drive evident across ECU, and inviting the University community to help write its next chapter.
"We see that same spirit across our University every day. It is evident in the ambition of our research, the ingenuity of our staff and students, the way we solve problems and our determination to make a difference in the communities we serve," Professor Pollock said.
"We are a young university with world-class campuses, impactful research, an extraordinary student experience, and a dedicated team. We have much to be proud of and much still to achieve. Go Further captures our determination to keep building on our strengths, finding better ways to do things and making a difference where it matters."
What it means to Go Further for ECU
Where to watch
The refreshed brand will be visible across Western Australia, supported by a television commercial to air for the first time during the Eagles game on 23 August.
Want to find out more? Head to the dedicated campaign landing page for a behind-the-scenes look at the filming of the new television commercial. It's a glimpse at the people, places and energy behind the campaign – and a chance to see how ECU is going further...
Now it's your turn. Whatever your role, wherever you work across ECU, think about how you can challenge convention, push boundaries and make a difference. It's time to Go Further.
