Tuesday, 28 July 2009
A team of three students from the School of Communications and Arts has excelled in the global Google Online Marketing Challenge.
Thirty five students from the Integrated Marketing Communications (IMC) unit at the Mount Lawley Campus monitored the live online marketing campaigns of their real clients, with US$200 sponsored by Google.
The ECU Girls team - Natasha Spykerman, Calli Graham and Sarah Derroisne, working with Verve for Women, placed in the top 5 teams of the Asia-Pacific region and in the top 15 teams globally.
The girls were thrilled to learn of their success and said they have really enjoyed being part of the Challenge.
"The Google Challenge has opened our eyes to the world of online marketing and advertising," said Natasha.
"The hands-on experience of working with a client and creating an online marketing campaign will certainly benefit us in starting our careers."
The 2009 Challenge involved 10,000 students from 400 universities in 57 countries and this is only the second year of the competition.
Four of ECU's ten teams were rated in the top 2% of the competition and IMC Course Coordinator Dr Peter Ling congratulated all ECU teams on their success.
"Working with businesses to create real campaigns, provides valuable hands-on experience for students," said Dr Ling.
"The competition is a once-in-a-lifetime experience to be a consultant to a real client and make some difference to the business in three weeks."
Well done to all teams involved in the competition.