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ECU student wins WA Business Icon competition

Tuesday, 11 August 2009


Congratulations to ECU student Rebecca Olsen, who has been named the WA Business Icon for 2009.

Rebecca is currently completing a double degree in business and psychology at ECU.

The 2009 WA Business Icon award is the premier professional business competition for young people in WA aged 18 to 25. Over the course of six days, competitors are given a series of complex business problems that test their creative thinking, business and leadership skills.

ECU had five entrants in the field of 32, with three ECU students making it into the final 12. These students were Rebecca Olsen, Ben Hamer and Bruno Ribeiro.

Competitors faced a number of business challenges throughout the competition including the creation of a successful viral marketing campaign, fundraising for the Love Angels Foundation and developing an eco-business strategy for the City of Swan.

The final four individual finalists, including Rebecca and Ben, had only 48 hours to complete the final task and present their plan to an illustrious judging panel including Richard Goyder, Chief Executive Officer of Wesfarmers, Rick Hart, Chief Executive Officer of the Rick Hart Group, and James Pearson, Chief Executive Officer of the WA Chamber of Commerce and Industry, as well as an audience of more than 300 people.

The final task was to create and develop a product or service which was morally and ethically viable for the tweens market (8-12 year olds). Rebecca's choice of service was Gym B Tween which was a gym exclusively for tweens as an after school club.

Congratulations to Rebecca and Ben who both did an outstanding job. A special mention also to ECU student Bruno Ribeiro who won the Best Networking award.


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